Move Over Baby Boomers – Gen X is Here

What Does It Look Like When Buying Power Enters a New Generation?


Surprising as it may seem, Gen Xers – who are wedged between their Boomer parents and Millennial kids – are entering their 50s, and are ready to start planning their golden years.

What can we expect from this burgeoning consumer group? While Gen Xers are a smaller part of the population than their parents’ generation, their flexibility, interest in retirement, appetite for work and desire to “settle down” are all factors with macroeconomic impacts.

With housing, in particular, Gen Xers’ desires are going to be different than prior generations. Gen Xers will likely stay in their jobs a few years beyond 65 years of age and will opt for more flexible living – perhaps traveling between cities. As a generation, Gen Xers have more stable finances than prior generations. The group can be categorized as financially literate and prepared – with knowledge of what it means to retire.

Looking for ways to appeal to a specific audience segment? Make ASTRALCOM your partner in communicating the value of your business to generation-specific audiences. Get in touch today.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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