Allen’s Flower Market – Multichannel Growth | ASTRALCOM – Content Strategy, Conversion Marketing and Customer Acquisition.

Allen’s Flower Market – Multichannel Growth


Marketing, Multichannel

Allen’s Flower Market is a chain of family-owned and operated flower markets. For over 20 years, Allen’s has been delivering farm-fresh flowers to people locally and nationally. With numerous awards and great ratings and reviews, Allen’s is ready to grow even more. That’s when they contacted ASTRALCOM. The directive we received from Allen’s CEO was a very simple, “I want more!” So, together, we discussed a multichannel strategy that would help deliver more targeted customers to their website and to their brick-and-mortar locations. After a 3-month run, the channel traffic numbers – when compared to the same period in the previous year – are impressive:

  • Organic Search: up by 15%
  • Paid Search: up by 65%
  • Direct: up by 28%
  • Social: up by 84%

Across the board, when compared to the same period in the previous year, new users are up by a healthy 37%! And, it was done with less of a budget, too. When we shared these outcomes with Allen’s, the response was a déjà vu: “I want more!”

More it is.

Getting more for less is easy when you work with the team at ASTRALCOM.

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