Creating a new sub-brand logo is no easy task. Especially when you consider the primary target audience are first-time home buyers, or millennials, in most cases.
Connecting with this audience, while they are considering one of the largest purchases of their lives, is essential in creating trust and affinity. And so a sub-brand logo is created to reflect these very same attributes – from shapes and sizes of fonts, to font choices and color palettes.
Working closely with the H&H Homes marketing team, we developed initiated a creative discovery process. This discovery process focused on affordability, flexibility and the way people live today. Using this information and additional research, we conceptualized several different sub-brand logo concepts, Together, we ultimately dialed-in on the winning one.
Understanding the essence of a brand takes sensitivity and the ability to perceive as a customer of that brand. That’s when magical things can happen, Things that truly connect with and inspire audiences of all types. If that’s what you’re looking for, contact us today.