RankBrain. What Is It And Why You Should Care.

Ever wonder how Google processes and ranks all of the searches it handles each day? Well, even if you did know, it’s changed now.

Bloomberg’s Jack Clark provides some awesome insight into Google’s RankBrain – the artificial intelligence machine now helping to sort and process search results for Google.

Google RankBrain

It would seem, from the Bloomberg article that RankBrain is a part of the overall Hummingbird algorithm since it doesn’t handle all searches. But wit, what is Hummingbird? Hummingbird is the first name of the search algorithm, given by Google in 2013. But, this is just the tip of the algorithmic iceberg.

According to Search Engine Land, “Hummingbird also contains other parts with names familiar to those in the SEO space, such as Panda, Penguin and Payday designed to fight spam, Pigeon designed to improve local results, Top Heavy designed to demote ad-heavy pages, Mobile Friendly designed to reward mobile-friendly pages and Pirate designed to fight copyright infringement.”

Probably the biggest twist in all of this is that RankBrain is now the 3rd most important ranking factor. Yep, instantly RankBrain has become one of the top three of hundreds of signals that that help to determine what results are shown in a search query and where in a Google search results display they land.

What are the first two most important signals? Well, Google wouldn’t tell Bloomberg or Search Engine Land – and Search Engine land asked twice.

You can try asking Google, too. Or, you can call us at 800.536.6637, or click and we can help you navigate the search engine landscape to achieve top SERP.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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