SEO’s Technical Hierarchy of Needs

How To Build Up Your Site’s Technical SEO From The Ground Up

1-SEO-hierarchy-needsOptimizing a website for search engine success is a multifaceted process – there are many ways to help ensure that a site can be discovered and matched with content-appropriate keywords. For technologists and business owners, the checklist of technical SEO components can feel unwieldy – I’m a fan of the way this article breaks it down into a pyramid of priorities to help make sense of the significance of different elements.

First and foremost, run regular audits of your site’s technical SEO performance. Depending on how often you make changes to the site or load content, this could be a quarterly or annual process – get it on the calendar and don’t let it slip by! Staying on top of your indexed and linkable sites is the first step in an audit and can help you lay the foundation of your SEO functionality, which is crawlability. A site needs to have an unblocked sitemap, be open to bots and feature the best possible sequence of findable pages.

To build on this foundation, indexable URL’s are the next most important – which is to say, URL’s that can be cataloged in a search results page. Accessibility to bots, which includes everything from optimized load time to JavaScript rendering (a topic I cover here) is a complex and critical step in the hierarchy. The pyramid is topped by what may be considered the most obvious and most approachable topics of technical SEO, Rankability and Clickability. However, good reviews and in-site breadcrumbs are only going to be useful in the long run if they build on a strong, algorithm-optimized foundation.

Are you ready to maximize the impact of SEO for your business? Make ASTRALCOM your partner in content marketing and full-service SEO management to help you navigate the complexities of SEO workflow. Reach out to learn more about our expertise.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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