Tag Management – Why You Should Care

Tag management “enables the placement of a single tag of code, replacing multiple tags on a page.” Why is this important? Because it means that marketers can spend more time optimizing campaigns and achieving results instead of wasting time on hand-entering and managing multiple types of tags.

Tag Management

eMarketer’s article specifically states, “Indeed, respondents cited better campaign measurement, improved return on investment and increased revenues as the biggest benefits of using tag management services.”

Since saving time also generally equates to saving money, who doesn’t like that?

Once your tag management system is in place, then read our post “Analytics Are The Root Of Success.

Create end-to-end measurement pathways. How? Click or call us at 800.536.6637 and let’s talk about it.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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