The Importance of an SEO Audit for Your Website


Audit Your SEO – It’s Like an Oil Change for Your Website

What happens when you lose track of your website’s SEO? There’s a lot that can go wrong – from error pages to redirected links, duplicated content or content that doesn’t function across device dimensions. Keeping track of your website’s health and search engine optimization is essential to maintaining a strong digital marketing presence.

Auditing the functionality and effectiveness of your SEO is a good practice to schedule on a quarterly basis at a minimum. More frequent updates may be necessary if you’re consistently adding new features or pages, or when new device releases require you to re-optimize your content. Media Update offers some handy tips and starting points to structure your SEO audit. Here are some of my favorites.

• Fix broken links. No one wants to see a 404 error when navigating a website – and when it comes to reaching new customers, broken links and error pages can kill your credibility.

• Amp up your load speed. Slow and steady loses the race when it comes to grabbing users’ attention. Google has established a best practice of a 2-second load time – aim for this or less.

• Create an XML sitemap. Listing your website’s components in this table-of-contents-style tool helps Google effectively crawl your site and grow your presence in search engines.

• Boost your word count. Longform content performs very well in search engines. The deeper you go with quality, authentic content, the higher you’ll rank.

Looking to conduct an SEO audit? Make ASTRALCOM your partner in bolstering your approach to SEO and digital marketing. Reach out to learn more about our digital content marketing expertise.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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