With 90% of home buyers searching online during their home buying journey, it makes sense for marketers to understand that process and how typical homebuyers use the internet as a way to engage with, and ultimately decide on, purchasing from a new homebuilder.
We know from research and experience that higher cost items (like a new home purchase) require more content to support a sale, than does a lower cost item. Content is king.
But what kind of content? How should it be used? When?
Our latest whitepaper serves as a roadmap for homebuilders to aid in accomplishing the following fundamental objectives;
By employing the strategies and tactics noted in the document, homebuilders will develop quicker affinity and cultivate deeper engagement with homebuyers throughout the online journey to a new home purchase.