The 4 C’s

The Mechanics of a Conversion

Engaging content delivers a good CTR and an inspiring customer experience produces a higher conversion rate.

From a digital marketer’s perspective, the customer journey really boils down to the Four C’s;

1.  Content
2.  Click-Thru-Ratio (CTR)
3.  Customer Experience Context
4.  Conversion


It is important to note that the Four C’s have been listed in order. Content drives CTR into a Customer Experience context; which ultimately drives Conversions.

Learn more about how we deliver higher conversions and check out our latest customer journey white paper, “The Digital Journey to a New Home Purchase” here.