Advertising during the holiday season is always a tough job. Typically, response and ad click-thru rates are low. Connecting with consumers, of course, becomes more difficult. Making that all-important connection is easier, though, when the creatives and messaging are captivating and the subject matter is interesting. Catalina Express wanted to reach new local shoppers during the holiday season. The offer was straightforward – consider going to Catalina Island as a gift.
The marketing key performance indicators (KPIs) point to unquestionable success.
What was the response from Catalina Express? “This is great!”