Of course, you do. That’s what everyone wants.
With a significant portion of your marketing budget going to digital ad buys and social media efforts, you’re going to want robust conversion metrics to support that spend. If you’ve ever been tempted to increase your campaign budgets to increase your leads, only to find that isn’t always the result, you’ll want to continue reading. In the next section, we’ll show you the two main ways to go about getting more leads from your website.