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With so much information about digital marketing on the web, how can you determine a trustworthy source for answers?

Trust ASTRALCOM to bring you the latest and best information on digital marketing strategies and tactics from reliable sources and from our own experience and expertise. Read our posts or search for a topic that interests you.

The Power of Building an Emotional Connection with Your Customer

When It Comes to Good Marketing, Customers’ Feelings are Facts When It Comes to Good Marketing, Customers’ Feelings are Facts Perhaps you’ve heard the adage that people are not likely to remember exactly what you say – they’re far more likely to remember how you made them feel. The marketing community ...

Are You Selling Products Online? Google Just Made Things Easier.

Google Shopping Now Allows You To List For Free Google Shopping Now Allows You To List For Free In a dramatic shift, Google Shopping has opened up to free product listings for this first time. For the past eight years, Google has required listers to pay a fee – however, the heat is on th...

Brands Who are Succeeding During the Pandemic: 2 Case Studies

Real-World Examples of Success During the Coronavirus Pandemic Examples of Success During the Coronavirus Pandemic During the second month of the Covid-19 pandemic lockdown, I don’t have to tell you how many businesses were forced to shut down; some never to return. Scary, unpredictable, and...

What Types of Data Matter Most To Your Marketing Efforts in the Time of COVID-19?

Don’t Just Trust the Data – Anticipate What Your Customer Needs Marketing and Analytics In any digitally-driven business, getting accurate data about how your marketing performs is an essential way to measure impact and make plans. As I’ve written about in the pas...

How Can Brands Add Value To Customers During the Pandemic?

COVID-19 Lays the Groundwork for Strong Allegiances Between Brands and Their Customers How Can Brands Add Value To Customers During the Pandemic It is no secret that COVID-19 has put brands in a deeply compromising position. Since so many customers are sheltering in place or are facing profound fi...

Marketers Can Navigate the New Economy with These Hopeful Indicators

How Can Marketers Respond to Changes in Consumer Confidence? Navigate the New Economy with These Hopeful Indicators Every business has felt the impact of the COVID-19 pandemic in some way – and the impact on the economy has been massive. Consumer and business confidence have wavered, stabilized...

Why is Content Marketing Still Crucial During This Pandemic?

In These Times, Content Marketing Functions Like a Much-Needed Love Letter To Your Customers Content Marketing Springtime is often a moment for brands and big businesses to join up, celebrate, and embark on a powerful thought leadership journey together. IBM...

How To Get Hands-on with Content In A Moment of Uncertainty

How To Proceed If You’re Considering Slowing Content During The COVID-19 Pandemic How To Proceed If You’re Considering Slowing Content During The COVID-19 Pandemic Because many businesses are confronting sudden and unforeseen drops in revenue, they are finding themselves at a marketing impasse. “How can we trim budgets?”...

Digital Marketing Can Adapt To The COVID-19 Era

How To Be An Effective Marketer & Remain True To Your Brand In Today’s Complex Climate Digital Marketing Can Adapt To The COVID-19 Era Human behavior is shifting dramatically due to COVID-19 – similarly, online search behavior is changing. Many industries were well poised for shifts in t...

New Online Behaviors Taking Shape During COVID-19 Lockdowns

How Is Digital Behavior Changing in the Time of COVID-19? Digital Behavior Changing in the Time of COVID-19 Extra screen time, anyone? Anyone paying close attention has probably noticed a marked increase in the amount of time spent scrolling on one’s phone or glued to a laptop screen durin...

A Guide to Thoughtful Messaging in the Time of COVID-19

How To Stay Authentic and Compassionate as a Marketer Today Stay Authentic and Compassionate We’ve all seen our inboxes blowing up, our social feeds overtaken and our private worlds flooded with thoughts, feelings and…yes, promotions….amid the COVID-19 outbreak. At ASTRALC...

How to Stay Efficient While Working Remotely

Best Practices for Managing Teams While You Shelter in Place Best Practices for Managing Teams While You Shelter in Place   For many teams, working from home does not majorly disrupt the flow of business. However, when there is an urgent need to shelter in place, businesses face an unprecedented r...

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