We were the geeks and the trendsetters in high school and college who connected the cool kids with the not-so-cool kids.
We were jocks, surfers, musicians, fashion addicts, entertainment aficionados and party promoters. To look at us now, you’d never suspect. Yet, today, all that schooling in the avant-garde pays off for our clients in ways that help them create stronger customer relationships, and thereby increase revenues and market share.
Richard Bergér, CeM, CMC
Vice President, E-Business
Richard is co-founder of ASTRALCOM, LLC. With over 20-years of experience, Richard is responsible for all aspects of client management and business relations, and is an excellent listener and communicator who works hard to ensure complete client satisfaction. Richard’s primary business focus is assisting clients achieve success through effective strategic planning, tactical implementation, and analytical review of marketing processes. With extensive knowledge in e-business processes, Internet initiatives and strategies, Richard is a Certified eMarketer (CeM), a Certified Marketing Consultant (CMC) and holds certificates in Internet Industry Knowledge, Customer Requirements Analysis and Managing People. Richard is also the recipient of the 2001 Presidential Business Advisory Commission and the 2003 California Businessman of the Year award, for his work in e-government, micro-economic development and other civic contributions and activities. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. He is also a published Internet business author and has had several articles published in The American Marketing Association, Direct Marketing Association of America, and local publications.
Chief Technology Officer
Erik is the Chief Technical Officer for ASTRALCOM’s search-based advertising solutions and strategy. With a primary responsibility to create an exceptional user experience across ASTRALCOM’s entire product portfolio, Erik is focused on making ASTRALCOM’s web, mobile and social optimization technologies available to a broader audience and to accelerate sound business and product design decisions. For nearly 20 years, Erik has been a visionary behind ASTRALCOM’s software strategy and development activities. Prior to his role as CTO, Erik was the Senior Vice President for ASTRALCOM, he was responsible for leading the development of its concept design technologies and brand identity services. Erik joined ASTRALCOM in 1997 where he worked as a senior programmer and database engineer in its web services division. He then transitioned to a more creative role in 2002 where he was responsible for both custom and commercial software projects for clients. Beginning in 2005 and for more than a decade, Erik oversaw the development of ASTRALCOM’s line-up of SEO, SEM and Social Management services.
Digital Creative Director
Jewell has professional experience in web and interactive design, print, brand development, presentations and project management. Her conceptual thinking fuses with her technical expertise and creative vision to bring projects from development through completion, delivering the customer’s desired outcome within budget. To achieve her design goals, Jewell thoroughly researches clients’ product or service, along with the target audience and goals for the brand. She is adept at conceiving new design ideas while focusing on a practical user interface so that consumers have the ability to get information quickly and in a compelling format, that encourages a call-to-action. Jewell joined ASTRALCOM in 1997 where she worked as a Project Manager in its web services division, and later transitioned to a more creative role in 2000 where she was responsible for both custom and commercial software projects for clients. Beginning in 2004 and for more than a decade, Jewell has been the Digital Creative Director for ASTRALCOM’s digital business services. Jewell earned her BA in Art at the California State University at Long Beach and she currently holds certificates in Cold Fusion, HTML and Project Management. Jewell lives with her son Niko, her 2 dogs in Long Beach and loves to hike, paint and draw.
Executive Creative Director
As the Executive Creative Director (ECD) of ASTRALCOM, Bill creates advertisements and marketing pieces that resonate with consumers and that deliver results. From creating unique and inspiring logos and corporate identities, to print adverts, billboards, broadcast and collateral, Bill’s artistic magic helps connect clients and their consumers. Before joining ASTRALCOM in 2006, he worked for a broad selection of west coast companies and ad agencies, including E! Networks, Ryan Partnership, DDB/Needham, The Cimarron Group (CBO), Ogilvy & Mather, Chiat Day, Dailey & Associates, Publicis/Dialog, RAPP/LA, Tracy-Locke/LA, Euro RSCG Edge and Hawthorne Direct. Along the way, he’s created successful, award-winning ads, commercials, direct response, promotional and DRTV efforts for a wide variety of consumer names including Pepsi-Cola, Universal Studios Hollywood, Minute Maid, Bank of America, Wells Fargo Bank, Warner Bros., DirecTV, E! Entertainment, Blockbuster Video, Heineken, Pillsbury, Perrier, American Express, Sunkist, Cigna HealthCare, Gramercy Pictures, KB Homes, Fleetwood Homes, Hometown America, DR Horton, The Good Sam Club, Long Beach Water Department, TransAmerica and Assurant Health. Bill also played a key role in the early creative development and launch of NetZero. Clients love Bill because of his passion for his job and the extra mile goes for each and every client. Bill has been honored for his work with non-profit organizations such as The Bowery Mission, spcaLA, The Shriners Organization, The Rotary Club, The Humane Society of the United States and The Wellness Community Valley/Ventura. In addition, Bill is proud to be a member of the marketing committee for the Jewish World Watch’s Solar Cooker Project which helps provide solar cooker kits to thousands of refugees in Darfur and Sudan. Born and raised in Northern New Jersey, Bill now lives in Southern California with his wife, their 2 sons and their 2 dogs.
Chief Financial Officer
Craig is an accomplished professional with more than 25 years of experience in operations, financial management, human resources, team building, and business development. Recognized by peers as a confident and capable individual, Craig has adept strategic abilities coupled with a solid educational background. He relates to management and associates on all levels and effectively interacts with corporate CEOs, increasing marketing shares, improving existing contracts, and augmenting their business performance. Craig was born and lives in Los Angeles, California, enjoys taking cycling tours in Europe, wine tasting, and visiting with his son who attends school at Cornell in Ithaca, NY and his daughter who attends UC Berkeley.
Manager of Client Accounts & Projects
As ASTRALCOM’s Manager of Client Accounts and Projects, Robyn serves as the oil which keeps the machine flowing smoothly. Overseeing all client projects and relationships, her primary function is to ensure that each task is completed on time and within budget, guaranteeing expectations are exceeded across the board. With a strong background in Agency Advertising and lending an active hand in growing young start-up’s, Robyn brings nearly 7 years of experience in Account and Project Management, Brand Communications, and Digital Marketing. Serving as our token millennial, she is an expert in optimizing online marketing strategies to achieve the highest visibility rate, impressions, CTRs, and click to conversions. Robyn has proven excellence in relationship building and developing on-going business opportunities. Professionally known for her tenacity and willingness to do anything it takes to get the job done, she loves the process of bringing multiple moving parts together to bring great work to life.
New Business Development
Chad handles New Business Development for ASTALCOM. His primary focus is on researching and identifying appropriate potential clients and new business relationships. Chad has a strong background in telemarketing and interpersonal relationship skills. Sometimes when asked what he does for a living, he will playfully explain, that he is a Professional Rejectionist. Chad joined ASTRALCOM in 2005, and started out working in the Long Beach, California Office, but in 2015, he relocated to Dallas where he was born and raised, to open the Dallas Texas ASTRALCOM location. When not working for ASTRALCOM, Chad enjoys making custom-patched jackets, playing with his dog Monkey, and making oversized giant collages. He also collects Clown Art, and Clown Cookie Jars.