True Built Home

When competition is fierce, you need to leverage your unique competitive differentiators and demonstrate true value to your customers. In the case of True Built Home, a Pacific Northwest homebuilder, when they build a new home, they include what other builders typically charge for as upgrades. So, we developed a “That’s Included! message and created a unique supportive customer experience landing scenario to help convey the real value to homebuyers.

After only 20 days of activity, we delivered the following significant improvements in key performance indicators.

  • The time visitors spend on this new landing page is 44% better than the entire website average.
  • The bounce rate on this new landing page is 9% lower than the entire website average.
  • Goal completions increased by 68% over the previous landing page.

“I think you hit a homerun with this!” was the response we received from True Built Home.

Whether you want to hit a homerun, or score a touchdown, we’re your go-to team. Reach out to us and we’ll be glad to discuss a lead generation plan to elevate your game.