It takes innovative solutions to keep ahead of the competition and innovative doesn’t necessarily mean new. For example, creating a sense of urgency in markets where competition is fierce. Windsor Homes effectively does this by creating a sense of urgency in homebuyers’ minds, right from the homepage of their website. Rather than blasting ads at visitors, or pandering to them in social media, we worked with Windsor Homes to create a series of color-coded icons when showing their communities on an area map. In so doing, we deliver a more subtle, transparent and always-on solution that helps move their prospective homebuyers off the proverbial fence.
There are a lot of ways to engage your audience and with so many customer touchpoints to manage, maximizing the use of each one helps guide your buyers toward a purchase decision.
Consider optimizing your customer touchpoints. Consider contacting ASTRALCOM to help you.
