Cookies Aren’t Perfect – But What’s The Alternative?   Are you relying on cookies to track customers’ interactions with your sites? Online security is on peoples’ minds more and more in the wake of countless data breaches, credit card theft, and compromised personal information in recent years. These days, forward-thinking marketers and digital advertisers would […]

A Primer On Dark Patterns, And Why California’s Privacy Law Bans Them   In 2018, California passed a hugely significant data privacy law called the California Consumer Privacy Act. This landmark law is considered to be one of the strongest privacy protection laws in the United States. It enables consumers and internet users to better control and […]