Be Found and They Will Come

For each percentage point that traditional advertising declines, inversely, search engine advertising gains. Why? Because everyone uses a search engine to find something. From books and music to restaurants, hotels, entertainment – you name it. ...

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A Brand to Die for

I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how it’s ...

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