Truland Homes’ FriendRaiser Campaign

The Baldwin County Home Builders Association in Alabama holds its Parade of Homes each year. The Parade of Homes is a truly community event that highlights new construction in the area. Many builders participate and ...

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The Syntax of Consumerism Part 2

Let’s presume that we have a client that sells honey and wants to increase the effectiveness of its Valentine’s Day promotions in print media. The current root message says: “Don’t Forget Valentine’s Day. We have ...

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The Syntax of Consumerism Part 1

Each advertising and marketing medium has its proper place in the messaging mix. There is a right time and a right place for print, social and mobile messaging. These media should be considered as tools ...

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