Here’s Why Trend Analysis Should Be Your Brand’s New Year’s Resolution

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Since life continues to go digital, it can feel like the terms we use to understand the marketing & branding ecosystem are changing with the weather. Five key words that I find crucial to decoding marketing are algorithm, valence, presuasion, woke, and pander. All tech aside – an algorithm is defined as a step-by-step process for solving […]
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Updated May 12, 2023 Ever wonder how America became so proficient at consumerism? In today’s economy, Americans spend more money than any other country. Wikipedia defines Gross Domestic Product as a “monetary measure of the market value of all a country’s goods and services, produced within a specific period.” Core to America’s GDP is spending. The […]
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