How to Prioritize Patient Privacy in Healthcare Marketing

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Essential Safeguards for Patient Privacy Can Support – Rather than Hinder – Marketing Efforts No one in a healthcare context wants to worry about having their personal data compromised. It is an essential requirement of all healthcare marketers that they navigate the Health Insurance Portability and Accountability Act (HIPAA) requirements carefully to ensure compliance while effectively […]
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The Impact of Decreased Attention Spans in Marketing and Culture Our digital lives follow us everywhere. The dings and buzzes of our smartphones join us on dates, hikes, vacations, family events, commutes, and more. It is not surprising, then, that psychologists and social scientists are engaged in an ongoing debate about whether people’s attention spans are genuinely […]
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Why Creator Marking is Sweeping Social Media Advertising When you are scrolling your social feeds and encounter a post labeled “AD,” how do you respond? While influencer marketing was conceived to help brands situate lifestyle products and services in authentic situations, brands have defaulted to canned language and delivery as the format has aged. Enter creator […]
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The Groundbreaking Practice of Neuromarketing In the rapidly evolving world of digital marketing, it takes innovation to stay ahead of your competitors. One powerful innovation approach may be hiding in plain sight and can be unlocked through your customers’ minds. When customers’ brains meet your marketing strategy, the result is called neuromarketing. This modality highlights how […]
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Can Your Healthcare Brand Stand Up To the Sea of Sameness? ‘Go bold’ may not be a predictable approach for healthcare brands. After all, customers rely on healthcare providers to be accurate, factual, approachable, and consistent with their expectations. Highly stylized, braggadocios, sarcastic brands are unlikely to build trust with healthcare customers. And yet, as one […]
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Tricks of the Trade: A Marketing Funnel is a Way to Better Identify with Customers Marketing is an iterative discipline – the work never really ends, and the value marketers provide is constantly in motion to keep up with the pace of social, cultural, and technological change. A marketing funnel is a model of your customer’s […]
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How Analytics Should Fuel Marketers’ Priorities Attention, marketers! How closely are you linking your SEO and PPC strategies with your data analytics? To optimize your digital campaigns, it is essential to have a solid grasp of Google Analytics, now in its fourth generation (or GA4). By effectively implementing event and conversion tracking, leveraging machine learning, and […]
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Understanding the Interplay Between Paid, Owned, and Earned Media As marketers, we use different types of digital media each day. It is critical for business stakeholders to have a shared understanding of their media landscapes, accounting for paid, owned, and earned media to make the best use of each in their marketing strategies. Here is a breakdown […]
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