The Measurable Benefits of Integrated Marketing Will Change How Your Team Works As I have written about in a recent post, integrated marketing is all about building a cohesive brand experience to enable your audience ...
Keep Reading →Overconfidence is Studied as a Means to Persuade Others Have you ever encountered a person so proud, successful and boastful that you can’t help but trust them? According to a recent study on human behavior ...
Keep Reading →What Does It Look Like When Buying Power Enters a New Generation? Surprising as it may seem, Gen Xers – who are wedged between their Boomer parents and Millennial kids – are entering their 50s, ...
Keep Reading →Health is Personal – and Healthcare Marketing Needs to Reach Customers’ Diverse Needs When it comes to healthcare marketing, there’s no single way to best reach customers. For as much as marketers are required to ...
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