Relating to Customers Boils Down to Relating Emotionally

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What is the Role of Emotions in the Algorithm for Consumer Spending? As marketers, we make it our business to understand what people need, why they need it, and what underlying motivations drive their behavior. At ASTRALCOM, I make a practice of integrating opportunities for relatable, authentic, emotional connection at every juncture in the marketing workflow. This […]
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How Healthcare Experts Navigate the Complexity of Marketing Care Hospitals and other healthcare organizations have the tricky job of outshining the competition & conveying that they are better, stronger, and more effective than other care options. This is no easy task – and can come with a series of cringe-worthy pitfalls. For instance, one irritation, […]
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How to Balance Restaurant Marketing with Business Operations Running a restaurant often involves focusing on reactive, short term management. Food – its seasonality, supply chain, and health & safety measures amid COVID-19 are among the chief factors restaurant owners need to juggle on a day to day basis. Not to mention staffing, customer satisfaction, and […]
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How To Approach Marketing for Businesses with Multiple Locations At ASTRALCOM, we have been obsessing over the way location-based marketing has swept the digital ecosystem – and has become an utterly native way of using the internet via desktop, laptop, smartphone, or audio device for users around the world.    A recent study includes findings by the revered research […]
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Being Persuasive Requires Strategy – Particularly Among Known Detractors Marketing leaders and business owners across industries have all been in a situation of convincing others of something or persuading others to see things from a new perspective. Detractors are never easy to work with – and changing peoples’ minds to build momentum towards your ideas […]
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Do You Have the Latitude to Experiment with Your Marketing Strategy? The COVID-19 pandemic has demonstrated its massive impact on advertising spending and digital marketing. While many markets are bracing for despair, there are impressive innovators in the field who are pushing digital marketers and creatives to step-up and do things differently.   For many […]
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From Lockdown to Reopening to Lockdown – Engaging Diners Starts with Being Clear and Trustworthy About Your Restaurant. COVID-19 has made takeout and delivery the name of the game for diners looking to visit their favorite restaurants in 2020. This seismic shift in business practices means that restaurants need fresh, new ways to promote their […]
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Authentic Marketing, Everyday Influencers and Reframing Urgent Needs During the COVID Crisis. We are coping through an unprecedented moment of crisis – and yet, marketers have a tremendous amount of work to do. Digital experiences are more important than ever before – and, some argue, they will remain that way. And while being brand-centric is […]
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How Can Marketers Leverage The Psychology of Reframing an Argument? We have all been there before – a discussion gets heated, you have a point you’d like to make, and your conversation partner appears to be unable to understand your perspective. What to do? As powerful as the art of persuasion may be, the odds […]
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