What Does It Look Like When Buying Power Enters a New Generation? Surprising as it may seem, Gen Xers – who are wedged between their Boomer parents and Millennial kids – are entering their 50s, ...
Keep Reading →Health is Personal – and Healthcare Marketing Needs to Reach Customers’ Diverse Needs When it comes to healthcare marketing, there’s no single way to best reach customers. For as much as marketers are required to ...
Keep Reading →How Can Healthcare Practitioners Better Know Their Patients? These days, customers are conditioned to get what they want when they want it – especially when it comes to quick answers and facts. This is a ...
Keep Reading →Customers want a likable, relatable brand voice. They’re human, after all. There’s no question that the digital and mobile-first eras have changed the game for marketers. And yet, at the core, being a good marketer ...
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