Healthcare Marketing Trends in 2025: Key Insights & Actionable Strategies

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Healthcare Marketing Trends in 2025: Key Insights & Actionable Strategies

Our Guide to Local SEO Schema: Unlocking the Power of Structured Data & Rich Results The healthcare marketing landscape is in the process of large-scale, rapid acceleration and change, with the industry projected to reach $36.42 billion by 2030. The driving forces behind this growth include the rise of personalized healthcare marketing, the integration of […]
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Homebuilder Digital Advertising Benchmarks for 2025

How ASTRALCOM Delivers Proven Digital Marketing Tactics That Outperform Homebuilder Industry Standards Building, marketing, and selling homes is hard work. It takes meticulous craft, a builder’s skills, and a finessed understanding of broad economic, geographic, and behavioral trends to succeed in today’s competitive market. While a home is built with sturdy materials, buyers’ journeys to […]
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SEO Turmoil: Why Google’s Recent Volatility Is Driving Marketers Crazy

How to Stay Sane During Ranking Fluctuations Google’s recent ranking volatility has digital marketers pulling their hair out. Since January 20th, SEOs have reported wild fluctuations—some sites tanking overnight while others mysteriously surge. “It makes no sense,” one marketer lamented, with tracking tools lighting up like a rollercoaster. The uncertainty is maddening, especially with no […]
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Major Ad Agencies Are Engaging with Healthcare Marketing in Surprising Ways

Healthcare Marketing Deserves a Makeover The healthcare sector comes with a variety of marketing challenges, from regulation to privacy protections. Surprising as it may seem to utter “influencer” and “healthcare” in the same breath, major advertising agencies are doing just that. We’ve been taking notes as big players like Ogilvy and IPG intensify their focus […]
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Healthcare and Data Marketing: A Virtuous Cycle

Why Healthcare Marketers Shouldn’t Shy Away from Data Data has the potential to play a transformative role in healthcare marketing as it makes it possible for campaigns to be more targeted, relevant, and impactful. By leveraging patient insights, marketers can craft strategies that not only meet compliance standards but also deliver personalized experiences that land […]
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Calling All Franchise Owners: How Can You Streamline Marketing Across Multiple Locations?

Tech and Strategy Can Guide your Multi-Location Marketing Efforts Local marketing is vital to unlocking brands’ potential in the restaurant business – however, when national chains attempt to cater to local audiences, it’s easy for the message to get lost, diluted, or confused. Coordinating marketing activities across multiple restaurant franchise locations can be challenging, but […]
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How Healthcare Marketers Can Prevent Disease Stigma

Credibility Comes with Great Responsibility: How Healthcare Marketers Shape Public Perceptions of Disease and Wellness Whether they want to or not, healthcare marketers have a dramatic impact on how people understand major topics in health and wellness. People are inclined to trust and appreciate healthcare brands’ perspectives, which makes their position, strategy, and minor marketing […]
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Healthcare Marketers: Are You Properly Using Intent Data?

How Empathizing with Your Customer’s Intent Can Revolutionize Your Healthcare Marketing Anyone who has ever had a poor patient care experience can speak volumes about the disconnect between healthcare corporations and the nitty gritty, painful details of needing and receiving care. By extension, it is not surprising that many healthcare organizations suffer from a massive […]
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Quick Service Restaurants: This Is the Case for Investing in Local Advertising

Local Flavor: How Community-Centric Ads Can Boost Your Restaurant’s Success In the world of Quick Service Restaurants, differentiation remains the most important strategy on the block.  As competition intensifies and consumers become more discerning, QSRs must leverage local advertising to connect with their immediate communities effectively. Why is local advertising essential for business growth and […]
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