Authentic Marketing, Everyday Influencers and Reframing Urgent Needs During the COVID Crisis. We are coping through an unprecedented moment of crisis – and yet, marketers have a tremendous amount of work to do. Digital experiences are more important than ever before – and, some argue, they will remain that way. And while being brand-centric is […]

How Can Marketers Leverage The Psychology of Reframing an Argument? We have all been there before – a discussion gets heated, you have a point you’d like to make, and your conversation partner appears to be unable to understand your perspective. What to do? As powerful as the art of persuasion may be, the odds […]

Yes – You Can Build a Digital Strategy To Help You Soar Through The Recession. The coronavirus pandemic has created a fast, dramatic economic dip. While it remains to be seen whether or not we are in a long-term recession, planning is power. Recessions tend to follow three stages: the drop, the climb out, and […]

When It Comes to Good Marketing, Customers’ Feelings are Facts. Perhaps you’ve heard the adage that people are not likely to remember exactly what you say – they’re far more likely to remember how you made them feel. The marketing community often discusses empathy and connection as pre-eminent ways to build brands’ momentum. I have been writing a […]

COVID-19 Lays the Groundwork for Strong Allegiances Between Brands and Their Customers It is no secret that COVID-19 has put brands in a deeply compromising position. Since so many customers are sheltering in place or are facing profound financial uncertainty, it is incumbent upon brands to find new ways to engage with their audiences. In […]

How Can Marketers Respond to Changes in Consumer Confidence? Every business has felt the impact of the COVID-19 pandemic in some way – and the impact on the economy has been massive. Consumer and business confidence have wavered, stabilized, plummeted, and soared. This volatility is likely due to uncertainty around the virus itself since no […]

How To Be An Effective Marketer & Remain True To Your Brand In Today’s Complex Climate Human behavior is shifting dramatically due to COVID-19 – similarly, online search behavior is changing. Many industries were well poised for shifts in the market and online interactions – just as many are struggling to adapt. There is plenty […]

How Is Digital Behavior Changing in the Time of COVID-19? Extra screen time, anyone? Anyone paying close attention has probably noticed a marked increase in the amount of time spent scrolling on one’s phone or glued to a laptop screen during the shelter-in-place situation that is quickly becoming a global norm. Reading news content online has […]

How To Stay Authentic and Compassionate as a Marketer Today We’ve all seen our inboxes blowing up, our social feeds overtaken and our private worlds flooded with thoughts, feelings and…yes, promotions….amid the COVID-19 outbreak. At ASTRALCOM, we believe that brands can show up in a way that is meaningful and with high-impact today, perhaps more […]

How Should Brands React to the Covid-19 Crisis? It is tempting to read today’s news and hone-in on doom and gloom only for the foreseeable future. Yes – there is the threat of a significant reduction of economic activity due to the COVID-19 pandemic. While many people will be closely monitoring their finances in the […]