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How Can Healthcare Brands Benefit from Creative Thinking? To put it plainly, there is a lack of creativity in the world of healthcare. According to this veteran healthcare marketer, the past 20 years have consistently revealed a strong sense of trepidation around new ideas and approaches. This is likely because creativity is often considered a risky, costly, […]
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How Healthcare Experts Navigate the Complexity of Marketing Care Hospitals and other healthcare organizations have the tricky job of outshining the competition & conveying that they are better, stronger, and more effective than other care options. This is no easy task – and can come with a series of cringe-worthy pitfalls. For instance, one irritation, […]
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How Can Healthcare Brands Stay Relevant This Year? Going digital is no longer a new or surprising element of marketing and life in 2020. When it comes to sectors like healthcare that don’t usually have seamless touchpoints with their customers beyond in-person visits, there is a fair amount of catching up to do. Here is […]
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Healthcare Marketing Throughout COVID-19 Is All About Human Connection. The tone, consistency, and style of messaging marketers adopt throughout the COVID-19 pandemic will continue to impact their relationship with customers and their ability to retain trust in crucial ways. This is especially the case when it comes to hospitals and healthcare marketers.    These days, marketing executives […]
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Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]
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What Your Past Patients Say About You Online Is A Major Factor In New Patient Acquisition According to a recent article, 70% of patients call online reviews “crucial” in selecting a healthcare provider. Put yourself in a patient’s shoes – the healthcare landscape is difficult to navigate, full of complexity and insurance-related red tape. Plus, […]
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B2B Marketing Campaigns Require Eye-Catching Angles – Especially in Healthcare It’s not easy being a standout brand – especially when your marketing targets are some of the most discerning, scientific thinkers in the professional sphere: healthcare and medical practitioners. When it comes to influencing consumer behavior, marketers have a crucial advantage in that buyers’ behavior […]
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