How Are Healthcare Marketers Addressing the Pandemic?

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Healthcare Marketing Throughout COVID-19 Is All About Human Connection. The tone, consistency, and style of messaging marketers adopt throughout the COVID-19 pandemic will continue to impact their relationship with customers and their ability to retain trust in crucial ways. This is especially the case when it comes to hospitals and healthcare marketers.    These days, marketing executives […]
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Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]
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What Your Past Patients Say About You Online Is A Major Factor In New Patient Acquisition According to a recent article, 70% of patients call online reviews “crucial” in selecting a healthcare provider. Put yourself in a patient’s shoes – the healthcare landscape is difficult to navigate, full of complexity and insurance-related red tape. Plus, […]
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B2B Marketing Campaigns Require Eye-Catching Angles – Especially in Healthcare It’s not easy being a standout brand – especially when your marketing targets are some of the most discerning, scientific thinkers in the professional sphere: healthcare and medical practitioners. When it comes to influencing consumer behavior, marketers have a crucial advantage in that buyers’ behavior […]
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Putting Feeling at the Center of Healthcare Messaging It comes as no surprise that healthcare is on everyone’s minds these days. The way brands approach health-related topics can make or break customers’ trust and sense of purpose in aligning with a health-related mission, product or service. Humanizing stories related to health can protect brands from […]
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