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The Case for Local Healthcare

Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]

For Healthcare Marketers, Value Generation Poses Incremental Challenges

July 10, 2019
in Healthcare, Marketing
Richard Bergér

Health is Personal – and Healthcare Marketing Needs to Reach Customers’ Diverse Needs When it comes to healthcare marketing, there’s no single way to best reach customers. For as much as marketers are required to hustle and generate ROI, in the world of health there is little room for smoke and mirrors. Traditional best practices […]

What Impact Do Online Reviews Have On Patients’ Decisionmaking?

June 21, 2019
in Healthcare
Richard Bergér

What Your Past Patients Say About You Online Is A Major Factor In New Patient Acquisition According to a recent article, 70% of patients call online reviews “crucial” in selecting a healthcare provider. Put yourself in a patient’s shoes – the healthcare landscape is difficult to navigate, full of complexity and insurance-related red tape. Plus, […]

How To Capture a Patient’s Journey With Healthcare Marketing

June 6, 2019
in Healthcare, Marketing
Richard Bergér

How Can Healthcare Practitioners Better Know Their Patients? These days, customers are conditioned to get what they want when they want it – especially when it comes to quick answers and facts. This is a major use case for people who experience some sort of symptom who go straight to the search engine to get […]

In Content Marketing for Healthcare, Compassion Wins

How To Work Toward Patient Empowerment through Content Marketing Many of us can relate to the experience of getting sick, looking up symptoms online and feeling overwhelmed. The enormous amount of health-related data online comes with conflicting opinions and stems from sources that are either not vetted, seeking to push an agenda or fail to […]

Marketing to Healthcare Professionals – What’s the Key Ingredient Most Campaigns are Missing?

February 15, 2019
in Healthcare
Richard Bergér

B2B Marketing Campaigns Require Eye-Catching Angles – Especially in Healthcare It’s not easy being a standout brand – especially when your marketing targets are some of the most discerning, scientific thinkers in the professional sphere: healthcare and medical practitioners. When it comes to influencing consumer behavior, marketers have a crucial advantage in that buyers’ behavior […]

How Can Physicians and Medical Practices Hone Their Marketing Presence?

A Layered Recipe for Medical Brand Awareness will Ensure Long-Term Value More and more people are aging and in need of medical services – and with them, the healthcare field continues to boom. As the competition rises, how can medical practitioners distinguish themselves and gain the valuable, lasting trust of patients who will keep coming […]

How Can You Make A Difference In Healthcare With Content Marketing?

Putting Feeling at the Center of Healthcare Messaging It comes as no surprise that healthcare is on everyone’s minds these days. The way brands approach health-related topics can make or break customers’ trust and sense of purpose in aligning with a health-related mission, product or service. Humanizing stories related to health can protect brands from […]

The Role of Marketing in The American Health Care System

April 19, 2018
in Healthcare, Marketing
Richard Bergér

Health care has become a hot topic in the United States due to its role in our society. However, according to a recent report by The Commonwealth Fund, the The United States spends a huge amount of its budget on health compared to other high-income nations yet the country is among the lowest ranked when […]

A Cure for Boring Healthcare Advertising

It is estimated that healthcare industry spent $9.7 billion in 2015 on advertisements and marketing. This trend is replicated in many countries around the world. However, this marketing segment seems to be struggling with the most boring ads. Why is that? Some feel that a big part of it could be a result of “creative […]

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