A Crash Course on GA4

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How Analytics Should Fuel Marketers’ Priorities Attention, marketers! How closely are you linking your SEO and PPC strategies with your data analytics? To optimize your digital campaigns, it is essential to have a solid grasp of Google Analytics, now in its fourth generation (or GA4). By effectively implementing event and conversion tracking, leveraging machine learning, and […]
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Conferences, Trade Shows, Virtual Panels, and Events Demand Rigorous Insights and Context-Driven Metrics When speaking at a conference or event, thought leaders and presenters are overrun with things to remember. From production details to wardrobe, scripting a presentation can often feel like the last thing on a presenter’s list. Event organizers have a practice of […]
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How To Capture Actionable Customer Data Without Cookies Are you relying on cookies to track customers’ interactions with your sites? These days, forward-thinking marketers and digital advertisers will be wise to begin preparing for a new phase of the internet that does not rely on cookies. At a recent marketing conference, experts swapped ideas on smart ways […]
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How To Bake Timing And Analytics Into Your Email Marketing Strategy Anyone with an inbox can relate to feeling inundated by emails. For marketers, email remains a vital channel to communicate with audiences – plus, it boasts a strong potential ROI. How can email marketers stand out in a saturated field of inbox chaos?    […]
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The main purpose of content marketing is to attract leads, encourage conversions, and engage consumers. Content marketing must be measurable to track progress and Return on Investment (ROI) in marketing campaigns. This measure allows you to adjust your strategies based on what proves to work. This is where KPIs come in. Key Performance Indicators (KPIs) […]
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NewsCred says that, “Sixty percent of marketers say their biggest challenge is proving ROI on their content. If that’s true, then you have an opportunity to elevate your standing, enhance your knowledge and demonstrate results – all of which improve your worth as a marketing professional. That opportunity is Google Analytics. In our post, Analytics […]
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