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A Crash Course on GA4

July 7, 2023
in Analytics, Marketing
Richard Bergér

How Analytics Should Fuel Marketers’ Priorities Attention, marketers! How closely are you linking your SEO and PPC strategies with your data analytics? To optimize your digital campaigns, it is essential to have a solid grasp of Google Analytics, now in its fourth generation (or GA4). By effectively implementing event and conversion tracking, leveraging machine learning, and […]

How Organizations can Maximize the Impact of Events and Presentations

June 21, 2022
in Analytics
Richard Bergér

Conferences, Trade Shows, Virtual Panels, and Events Demand Rigorous Insights and Context-Driven Metrics When speaking at a conference or event, thought leaders and presenters are overrun with things to remember. From production details to wardrobe, scripting a presentation can often feel like the last thing on a presenter’s list. Event organizers have a practice of […]

In A World Where Privacy Matters, Brands Start Preparing for a Cookieless Future

March 3, 2022
in Analytics
Richard Bergér

How To Capture Actionable Customer Data Without Cookies Are you relying on cookies to track customers’ interactions with your sites? These days, forward-thinking marketers and digital advertisers will be wise to begin preparing for a new phase of the internet that does not rely on cookies. At a recent marketing conference, experts swapped ideas on smart ways […]

Timing Is Everything for Email Marketing

How To Bake Timing And Analytics Into Your Email Marketing Strategy Anyone with an inbox can relate to feeling inundated by emails. For marketers, email remains a vital channel to communicate with audiences – plus, it boasts a strong potential ROI. How can email marketers stand out in a saturated field of inbox chaos? […]

Attention Marketers – Are You Familiar with Google Analytics’ Store Visits?

September 9, 2020
in Analytics, Marketing
Richard Bergér

Why Store Visit Data Matters to Brick and Mortar Businesses. A Primer on Google Analytics Store Visits. This feature in Google Analytics shows you how your site visits correlate to visits to your business, IRL. Store visits are aggregated estimates, and the data is pulled from users who have activated their location services to Google […]

What Types of Data Matter Most To Your Marketing Efforts in the Time of COVID-19?

May 13, 2020
in Analytics
Richard Bergér

Don’t Just Trust the Data – Anticipate What Your Customer Needs. In any digitally-driven business, getting accurate data about how your marketing performs is an essential way to measure impact and make plans. As I’ve written about in the past, good metrics can set you up with a clear sense of the return on investment your marketing […]

7 Ways in Which User Engagement Affects SEO

May 1, 2018
in Analytics, Search Engine Optimization
Richard Bergér

Effective SEO can be a great way for small business owners to take their businesses to the next level. How visitors behave on your site can influence SEO. To this end, there are certain user engagement metrics or factors that can help to determine success. Brian Sutter, Director of Marketing with Wasp Barcode Technologies, has […]

A Definition of KPIs in Content Marketing

The main purpose of content marketing is to attract leads, encourage conversions, and engage consumers. Content marketing must be measurable to track progress and Return on Investment (ROI) in marketing campaigns. This measure allows you to adjust your strategies based on what proves to work. This is where KPIs come in. Key Performance Indicators (KPIs) […]

What Do the Russians, Trump, Pink Floyd and Google Analytics Have in Common?

December 8, 2016
in Analytics
Richard Bergér

Probably the best way to effectively communicate this remarkable story to you is to simply point you to two specific links on the web. If I attempted to curate this information for you, it would likely end up being a dis-service. Suffice it to say that, chances are, you’re going to start hearing a lot […]

How Do You Know If Your Content Marketing Is Working? With Google Analytics, Of Course!

October 6, 2016
in Analytics
Richard Bergér

NewsCred says that, “Sixty percent of marketers say their biggest challenge is proving ROI on their content. If that’s true, then you have an opportunity to elevate your standing, enhance your knowledge and demonstrate results – all of which improve your worth as a marketing professional. That opportunity is Google Analytics. In our post, Analytics […]

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