How Organizations can Maximize the Impact of Events and Presentations

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How Organizations can Maximize the Impact of Events and Presentations

Conferences, Trade Shows, Virtual Panels, and Events Demand Rigorous Insights and Context-Driven Metrics When speaking at a conference or event, thought leaders and presenters are overrun with things to remember. From production details to wardrobe, scripting a presentation can often feel like the last thing on a presenter’s list. Event organizers have a practice of […]
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In A World Where Privacy Matters, Brands Start Preparing for a Cookieless Future

How To Capture Actionable Customer Data Without Cookies Are you relying on cookies to track customers’ interactions with your sites? These days, forward-thinking marketers and digital advertisers will be wise to begin preparing for a new phase of the internet that does not rely on cookies. At a recent marketing conference, experts swapped ideas on smart ways […]
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Timing Is Everything for Email Marketing

How To Bake Timing And Analytics Into Your Email Marketing Strategy Anyone with an inbox can relate to feeling inundated by emails. For marketers, email remains a vital channel to communicate with audiences – plus, it boasts a strong potential ROI. How can email marketers stand out in a saturated field of inbox chaos?    […]
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A Definition of KPIs in Content Marketing

The main purpose of content marketing is to attract leads, encourage conversions, and engage consumers. Content marketing must be measurable to track progress and Return on Investment (ROI) in marketing campaigns. This measure allows you to adjust your strategies based on what proves to work. This is where KPIs come in. Key Performance Indicators (KPIs) […]
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How Do You Know If Your Content Marketing Is Working? With Google Analytics, Of Course!

NewsCred says that, “Sixty percent of marketers say their biggest challenge is proving ROI on their content. If that’s true, then you have an opportunity to elevate your standing, enhance your knowledge and demonstrate results – all of which improve your worth as a marketing professional. That opportunity is Google Analytics. In our post, Analytics […]
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ASTRALCOM Launches Metrics Authority – Marketing Analytics Service

(Lakewood, CA – May 12, 2016) – ASTRALCOM, LLC today announced that they had recently launched a new marketing analytics service called Metrics Authority SM. Devised and implemented by ASTRALCOM’s certified analytics experts, Metrics Authority helps businesses leverage the power of their marketing efforts via their own analytics and data. Metrics Authority ensures that a […]
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