Are You Curious What Google Knows About Purchase Behavior?

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Dive Into Google’s Recent Research on Consumer Purchases Recently, Google put out a report analyzing how consumers behave and make purchases online. The report discusses a complicated grey area of purchase intent or purchase consideration, which sits somewhere between customers’ triggers and purchases, and reveals how and where consumers explore products. Called the “Messy Middle,” the report […]
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How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]
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How Google’s Ranking Algorithm Advances Great Content SEO experts are faced with a persistent challenge that requires an artful balance of optimizing technical components while impressing upon the search engine the best possible content possible, all at once. Many marketers are puzzled to find that some sites rank well on Google even when they aren’t […]
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Here’s How Google My Business is Helping Small and Medium Size Businesses Showcase Their Value to Outlast the Pandemic Google My Business is an essential puzzle piece for small and medium-sized businesses – mainly brick and mortars – who want to be searchable online. As I’ve written about in the past, it is key for companies to […]
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Google’s Search Algorithm Keeps Us On Our Toes There’s no one way to dance with Google’s algorithm. The ever-evolving nature of deep web SEO keeps marketers on their toes – and gives us ample reason to constantly be checking out the newest, strongest ways to help businesses shine in a changing tech landscape. I’ve covered […]
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Why Mobile-First Indexing is Now Google’s Default – And What That Means for Your Business There are heaps of use cases for mobile queries. Recently I wrote about the uptick in location-based searches as a response to users’ on-the-go approach to search in order to meet their needs in real-time. These days, more than 63% of […]
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