Why You Should Not Abandon Your Tried and True Channels – And Do New Things A recent crash course on sales funnel design offered a mind-boggling combination of possible formats for consideration. Every brand will have a different potpourri of formats that make the most sense for your target audience, and I am a supporter of not […]

Handy Ways To Automate Your Marketing Workflows with Chat GPT When Chat GPT hit the internet, a chorus of mixed reactions accompanied it. Some felt excitement and surprise at the “intelligence” of the bot; some felt creeped out and nervous about it; others began to fear for their jobs. Chat GPT will not put marketers out of […]

Artificial Intelligence is No Longer a Science Fiction Concept If the term Artificial Intelligence conjures images of humanoid robots and automated cars, you’re not alone. Many people consider AI to be a far-fetched, futuristic idea. In reality, most AI is happening behind the scenes through digital automation, data crunching, and customer behavior tracking. As such, AI presents […]