Google is Expanding Search with AI (Again): What This Means for Digital Marketing As AI search results join the search engine results page, we are reminded that change is a constant for digital marketers who are keeping pace with new technologies. Google’s recent introduction of AI Overviews and the experimental AI Mode is reshaping the […]

AI Has Introduced a Whole New Search Generation ChatGPT Search is rapidly redefining how users interact with digital content. Unlike traditional search engines like Google, ChatGPT Search relies on conversational queries and natural language processing, enabling users to retrieve information intuitively. This shift from keyword-based to conversational queries can position indexed brands as more accessible […]

Incoming: How AI Overviews Will Change the Search Engine Experience In the latest updates to Google’s search functions, digital marketers should note how AI overviews will impact search results and SEO strategy. Google is now using AI summaries to organize search results, particularly for queries that benefit from a comprehensive overview like recipes. As the […]