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A Blended Approach to Digital Marketing is the Strongest Path to Success Marketers who have the experience and bandwidth know that a maximalist approach goes a long way and keeps you front of mind for both your customers and the algorithmic workings that support your online visibility. Search engine optimization, content marketing, and email marketing […]
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How Does Page Speed Really Affect SEO? How quickly does your website load? If you think waiting around for a slow site to load is annoying or not worth your time, you’re thinking like the algorithm does. A recent episode of SEO Mythbusting does a great job of showing the importance of page speed. As I’ve discussed in […]
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Here’s Why an Integrated Approach is the Best Answer for SEO and Ads. Cracking the code on SEO is a multidimensional task. For technical marketers, working through all of the backend components of indexing, access, and rank is already a complicated task. However, one of the essential pieces of the puzzle is that in many cases, […]
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What’s Missing From Your SEO Strategy? Search Engine Optimization is a very buzzy concept. At ASTRALCOM, we are firm believers in positioning an SEO strategy at the core of all marketing activities. And yet, while some marketers have dipped their toes in optimizing their search engine performance, the technical complexity of SEO tends to overwhelm […]
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How and Why to Play Nice with Online Reviewers There is no question that reviews are a powerful way of communicating online. Let’s face it – most of us would rather not be the first person to try out a new restaurant or shop. Most consumers want to know ahead of time that they can […]
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