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Google’s New Image SEO Guidelines: What You Need to Know

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Google’s New Image SEO Guidelines: What You Need to Know

Google Updates Image SEO Best Practices: 5 Key Takeaways Google has recently updated its image SEO best practices, emphasizing the importance of consistent URLs for images across your website. This change aims to optimize crawl efficiency and enhance overall site performance. Here are five ways to make sure your site images are pulling their SEO […]

Machine Learning and SEO: Understanding Google’s Evolving Ranking Factors

June 3, 2025
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Decoding Google’s ABC Ranking Signals: What Digital Marketers Need to Know A Department of Justice hearing revealed internal Google documentation that confirms what many in the SEO world have long suspected: content ranking is more complex and hand-made than many SEO professionals expected. One of the biggest takeaways is just how many ranking signals Google […]

Navigating the Google March 2025 Core Update: Insights for Digital Marketers

How to Thrive in a Volatile SEO Landscape They’ve done it again: Google recently launched its March 2025 Core Update to search algorithms. The update rolled out on March 27, 2025, and introduced significant volatility in search rankings, particularly affecting small websites and e-commerce platforms. While Google emphasized that this update was a “regular update […]

What is E-E-A-T, and How Can It Help Brands Boost SEO?

Why Experience, Expertise, Authority, and Trust Are Your Brand’s SEO Superpowers Digital marketers know the state of things: it’s hyper-competitive out there. Simply showing up online isn’t enough; you need to dominate the conversation. If you want your brand to rise above the noise, win trust, and turn clicks into loyal customers, you have to […]

How to Rank Higher on YouTube: Data-Backed Insights for Marketers

Cracking YouTube’s Algorithm: Key SEO Factors for Success Is your brand ready for its close-up? Optimizing videos for YouTube’s search algorithm enhances visibility and engagement. A comprehensive study by Adilo, analyzing over 1.6 million videos, has identified a few key factors that correlate with top rankings on the platform: engagement metrics, HD videos with quality […]

SEO Fundamentals Still Reign in the Age of AI Search

March 18, 2025
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Why SEO Fundamentals Still Matter in the AI Search Era The rise of AI-powered search has reshaped how people find information, but the core pillars of SEO—quality content, technical optimization, and authority—remain as crucial as ever. While AI search tools like Google’s Search Generative Experience and ChatGPT-driven engines introduce new ranking dynamics, brands that stick […]

Understanding Knowledge Graphs and Entities for SEO

Contending With SEO Knowledge Graphs and Entities: When to Use Them, When to Skip Them It’s no secret that the SEO algorithm is always looking for ways to act like a human brain. Organizing knowledge and semantics is a key part of this evolution. Enter: knowledge graphs and entities. These tools enhance how search engines […]

Why Your Site Needs Quality Backlinks

When Backlinking, Less is More There is no question that backlinks are an invaluable asset for SEO marketing. However, there has been a fundamental shift in recent years regarding the approach to backlinks. Businesses should prioritize backlink quality rather than focusing solely on the quantity of backlinks. Quality backlinks, particularly those from reputable, authoritative websites […]

Deep Breath: Google’s December 2024 Core Update is Mostly Business as Usual

Sometimes, SEO Core Updates Are Just Refinements In the ever-shifting world of SEO, sometimes no (or less) news is good news. Here’s a bit of that: Google’s December 2024 core update wrapped up on December 18, bringing a round of pretty minor tweaks to the search algorithm. Despite the close timing with the November update, […]

Practical Tips to Stay On Top of the Answer Engine Landscape

November 7, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How is Generative AI Shaking Up the Marketing World? Just when you thought you had search engines figured out, Google has thrown a new wrench into the SEO game with answer engines. Tools like Google’s Search Generative Experience and others use generative AI to respond to users’ queries – and their efficacy will only get […]

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