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How Google’s Gemini is Transforming SEO For SEO professionals, watching Google’s updates on the web keeps us on the edge of our seats. In their latest announcement, Google aims to pit its AI capabilities firmly against OpenAI in launching Gemini, a powerful AI that will render its previous offering, Bard, obsolete. Gemini is purportedly designed to […]
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An Essential SEO Checklist for Your 2024 Strategy New year, new strategy? As we embark on new business journeys into 2024, it is important not to lose momentum on the SEO wins and progress your business has made – while also making time to refine your SEO strategies. Rather than undertaking a complete overhaul, the […]
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How Internal Links Can Boost Your Website’s SEO Have you heard of internal linking? This simple practice involves linking one page of your website to another within the same domain. Sounds easy, right? As with most SEO-boosting site attributes, internal linking needs to be used thoughtfully and strategically, but it has remarkable benefits for your site’s SEO […]
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What Is Domain Authority and How Does It Affect SEO? It is no secret that emerging businesses need strong SEO to ensure their success. An important, underused metric to help assess how well your site performs is Domain Authority. The Domain Authority Checker predicts a website’s ability to rank on search engines, measured on a scale of […]
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The Benefits of Understanding Your Customer’s Full Experience Relating to your customers on a human level takes detailed work and design. SEO experts are particularly interested in wrapping their heads around the customer experience ahead of a shopping journey. What causes a person to begin exploring a new product? What state of mind contributes to a […]
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How To Lean On Local Search for Restaurants While digital marketers may spend a fair amount of time keeping up with Google’s ever-evolving algorithmic changes, business owners tend to have their time absorbed by more time-sensitive issues. This is especially true for restaurant owners, who have enormous opportunities through Local SEO – but may lack the […]
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