Redesigning Your Site? Don’t Forget to Prioritize SEO. Redesigning a website is like giving your business a makeover – it can be an exciting venture, promising a refreshed look, improved user experience, and potentially enhanced functionality. However, redesigns tend to lead to significant SEO setbacks if not managed carefully. Here’s a guide to set marketers and webmasters up for SEO success […]

Is Your SEO Marketing Rising to Meet Our Turbulent Times? It’s a complicated time for SEO, as the algorithm undergoes frequent overhauls and AI reshapes marketers’ toolkits for optimization. Still, there are several underused, competitive strategies to support businesses as they work to remain relevant and visible in search engine results. For instance, you might find a […]

Why SEO Matters to the Marketing Workforce Hard as it is to believe, Google has only been around for 20 years. In that time, how people search for information, products, stores, restaurants, destinations – you name it – has become an entirely transformed phenomenon. Any business that wants to be findable and to keep up […]

Is Your SEO Focused on Doing Right By Users, or Google? With a landscape that shifts as constantly and thoroughly as the Google search algorithm, it can be tempting for marketers to cater to the tech giant’s whims and lose sight of their actual targets: users. There are several essential reasons why marketers should prioritize users rather […]

Simple Ways To Ensure Your Site’s Technical SEO is Performing Well In many areas of life, a health check feels obvious. For cars, we get an oil change; for ourselves, we go in for a physical – but how are you keeping an eye on your website’s health? Keeping your SEO technically sound should be a priority […]