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How To Ensure That Your Local SEO Efforts Drive Results As I have written about here and here, the trend of optimizing business’ sites for local search is not going anywhere anytime soon. Local search is becoming vernacular for digital natives and customers across segments – and it’s pervasive. People can ask their voice assistants […]
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Optimizing for ‘Near Me’ Searches is Essential for Restaurants’ Success “Near me” searches, or local searches, are all the rage these days. From a user’s perspective, it has never been easy to indulge in convenience and find what you want, when you want it. Eating is one of the most essential, impulse-driven behaviors – which […]
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Google Maps Offers Businesses New Opportunities to Connect with Customers Google Maps is quickly positioning itself as the be-all, end-all service for on-the-go users. Recently I wrote about the power of Google Maps to help diners choose their meals with user-generated content and image uploads – now, users can follow businesses so that they never […]
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Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]
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Going Local is the Future of Marketing Big news for small, local businesses: local advertising has more clout than ever in 2019. Customized, tailored ad content is the key to success. Not only does targeted marketing lend itself to better storytelling, but it also creates more relevancy and immediacy for customers who have unmet needs […]
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