The SEO Benefits of Location Pages

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Creating A Successful Location Page Can Boost Traffic and Visibility For local businesses, being discoverable – both by potential customers and by Google’s search algorithm – is essential. One way to signal to Google that a brick-and-mortar location exists is to create a location page within a business’ website. Location pages can help businesses achieve many aims […]
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The Case for Becoming a Local Authority Through Your Content Marketing What comes to mind when you think about a local authority? Perhaps you think of a neighborhood’s most established family or a person who knows the history of every bar and restaurant in their city. There’s no doubt about it: being a local expert […]
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Why Business Locations Need Their Own Landing Pages and SEO Plans When a business expands its footprint to multiple brick-and-mortar locations, they are tasked with re-creating the magic that makes a space feel uniquely theirs. Much like customizing the paint and design of a space, creating different landing pages for different business locations requires thoughtful strategic […]
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A Breakdown of Schema Markups for Local SEO To succeed in the local SEO game, marketers have become exceedingly familiar with the need for optimized elements on landing pages. Still, not all are aware of the value of applying schema markup to a business’ site. Schema markup is a form of microdata that creates an augmented description […]
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How to Ensure Your Local SEO Strategy is Driving Traffic Having a variety of landing pages that represent your business’ various offerings is a staple in the digital marketing world. Creating different landing pages increases your chances of showing up in relevant searches and at least gaining more visibility online – if not converting customers. […]
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Getting Ahead in Local Search is Equal Parts Art and Science Are you eager to outshine the competition when it comes to local search? There are a number of must-haves as you claim your share of the local search ecosystem. Here’s a checklist to ensure that your business gains the visibility and customer attention it deserves: Set […]
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Restaurants Can Make Conversions A No-Brainer with Location-Based Marketing The customer journey for diner acquisition is unique. Once they enter a restaurant, chances are, customers going to make a purchase. For this reason, it’s crucial for restaurant owners to focus on guiding people into physical locations. Location-based advertising and location-based services are essential tools that every […]
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How To Approach Marketing for Businesses with Multiple Locations At ASTRALCOM, we have been obsessing over the way location-based marketing has swept the digital ecosystem – and has become an utterly native way of using the internet via desktop, laptop, smartphone, or audio device for users around the world.    A recent study includes findings by the revered research […]
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