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Location Data Remains Relevant for Marketers as COVID Evolves

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Location Data Remains Relevant for Marketers as COVID Evolves

July 9, 2020
in Local Search, Mobile
Richard Bergér

Economic Self-Care Means Knowing How Your Customers are Responding to Reopening. Making a sale during the pandemic is a different exercise than it was before March 2020 – however, the data legwork that underlies customer understanding is arguably more important than ever. As an astute new article puts it, just because stores have been closed does not […]

Local SEO For Beginners

December 20, 2019
in Local Search
Richard Bergér

How To Ensure That Your Local SEO Efforts Drive Results As I have written about here and here, the trend of optimizing business’ sites for local search is not going anywhere anytime soon. Local search is becoming vernacular for digital natives and customers across segments – and it’s pervasive. People can ask their voice assistants […]

Why Do ‘Near Me’ Searches Matter for Restaurants?

September 24, 2019
in Local Search
Richard Bergér

Optimizing for ‘Near Me’ Searches is Essential for Restaurants’ Success “Near me” searches, or local searches, are all the rage these days. From a user’s perspective, it has never been easy to indulge in convenience and find what you want, when you want it. Eating is one of the most essential, impulse-driven behaviors – which […]

Why Businesses Offer Discounts Through Google Maps

August 29, 2019
in Local Search
Richard Bergér

Google Maps Offers Businesses New Opportunities to Connect with Customers Google Maps is quickly positioning itself as the be-all, end-all service for on-the-go users. Recently I wrote about the power of Google Maps to help diners choose their meals with user-generated content and image uploads – now, users can follow businesses so that they never […]

What Does Google “Near Me” Mean for Your Business?

August 2, 2019
in Google, Local Search
Richard Bergér

Your Customers are Looking for Things Nearby – Make It Easy for Them to Find You Having a smartphone or voice assistant can often translate to behavior we can all identify with – tracking down an easy, convenient destination to scratch a quick consumer itch. How many times have you consulted Google search for “pharmacies […]

The Case for Local Healthcare

July 26, 2019
in Healthcare, Local Search
Richard Bergér

Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]

Local is the New Marketing: Predictions for 2019

March 13, 2019
in Local Search
Richard Bergér

Going Local is the Future of Marketing Big news for small, local businesses: local advertising has more clout than ever in 2019. Customized, tailored ad content is the key to success. Not only does targeted marketing lend itself to better storytelling, but it also creates more relevancy and immediacy for customers who have unmet needs […]

How to Rank Better in Google Local Search? A Local SEO Checklist

January 18, 2018
in Google, Local Search
Richard Bergér

Whether you’re a small business or a big international chain, ranking well in Google Local Search and Google Maps can play a crucial role in boosting your website traffic and conversions. Optimizing for local search can be challenging, but the return is immense. Google recently released a study of local search results which reported the […]

Search Engines: How Does Your Mobile Device Know What Info to Give You?

March 16, 2017
in Local Search, Search Engine Marketing
Richard Bergér

When you ask Siri (iPhone) or ask Iris (Android) to search for something, where do they search? You’re probably already coming to the conclusion that they must use a search engine of some sort, from which to query and retrieve results. You’re right because Bing and Google indeed play a central role with Siri and […]

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