Location Data Remains Relevant for Marketers as COVID Evolves

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Get Deep Results in A/B Testing by Asking the Right Questions When it comes to QA, one of the biggest challenge areas that businesses and their technical teams need to confront is testing in the right areas at the right time. In today’s mobile-everything world, it is essential never to assume that a functional aspect […]
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Why Mobile-First Indexing is Now Google’s Default – And What That Means for Your Business There are heaps of use cases for mobile queries. Recently I wrote about the uptick in location-based searches as a response to users’ on-the-go approach to search in order to meet their needs in real-time. These days, more than 63% of […]
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Smartphone users know only too well that they literally have the world in the palms of their hands. It is possible to search, learn, work, play, shop and so much more all on mobile. With such a myriad of possibilities at our fingertips, the advent of mobile has made things much easier and faster. Whatever […]
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Search Engine Land’s article by Columnist Jayson DeMers, highlights some important factors in mobile search rank brought forth by a recent and first-ever report by Searchmetrics. In May 2015 Google stated that “more Google searches take place on mobile devices than on computers…” Then, in October, Google stated that “mobile searches now exceed desktop searches worldwide,” noting that, “we […]
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