Can A Single Website Draw Customers to Multiple Locations?

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How To Target A Business’ Multiple Locations with a Single Website Does your business have multiple brick-and-mortar locations? Uniting several locations under a single website makes sense from a branding perspective but carries an SEO burden. Recently, Google’s SEO expert John Mueller spoke to this exact challenge, suggesting that a site should link out to relevant […]
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How Can You Distill Your Website’s Core Objective to Improve its Efficacy? When a website fails to attract and convert customers, chances are, it is learning too heavily on the wrong goal. Marketers engage in a delicate dance to balance stakeholders’ needs with their own creative input and what they perceive customers want. When a […]
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Why Customers Demand Mobile Services In the past decade or so, mobile usage has overtaken computers and now represents 57% of all web traffic worldwide. Optimizing a website, online store, or marketing campaign is no longer optional for brands. “Mobile-friendly” is not enough – digital initiatives need to be “mobile-first.”   Where can brands best channel […]
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User Experience & Good Design are the Foundations of Customer Trust. Not all designers are marketers and vice versa. However, in these times, we – and our customers – are living our lives online more than ever. Marketers need to align strategically with their web designers and collaborate to most effectively build a digital environment that […]
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Can Effective Web Design Be as Simple as a Checklist? User-centric web design prioritizes a person’s experience on the web over the technical or business priorities that go into a website. At ASTRALCOM, we are constantly looking at the intersections between psychology, design, and marketing. Customers are just people, after all. Working from a thoughtful […]
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(Lakewood, CA – April 4, 2017) – ASTRALCOM, LLC today announced the launch of the new Joseph A. Cabaret, MD website. ASTRALCOM and Dr. Cabaret began development of the new website in January and worked closely together to ensure that the new website represented Dr. Cabaret and his practice in an appropriate and meaningful way. […]
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(Lakewood, CA – July 7, 2015) – ASTRALCOM, LLC today announced that they had completed and launched a new web presence for Delius Restaurant.   Delius Restaurant in Signal Hill, California is well-known for its extensive, international wine collection, sumptuous fare and central location. In redesigning the website, ASTRALCOM designed a cross-device website that includes […]
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