How Can Homebuilders Measure ROI on Innovation?

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Here’s Why There is High Demand for Clean Air & Energy-Efficiency in New Homes. Innovation in the real estate world is not easy to come by – despite what keynote speakers and thought leaders across industries would have you believe, exponential progress does not map cleanly to sectors like home building and development. Homebuilders know […]
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As Many Businesses Go Online, the Real Estate Industry Braces for an Onslaught of Virtual Buys. Between sheltering in place and a strong buyer’s market across the U.S., the homebuying frenzy that set in early in the COVID-19 pandemic introduced some new and surprising norms. What is often touted as a family’s most significant investment […]
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Real Estate Experts Identify a Reliable Target Demographic in a Slow Housing Market   What does it mean for an entire sector to be in a slump? When it comes to real estate, it means diverting from years-long trends toward new buyer needs, shifts in market viability and complex customer profiles. This past spring, home […]
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Real Estate Goes Digital: How To Keep Your Edge With SEO These days, every business – small or large, family-owned or public, local or global – is a digital business. When it comes to something as concrete and tangible as a new home, it may come as a surprise that 95% of homebuyers look online […]
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Homebuilders Slash Construction, However Buying Conditions Have Never Been Riper Homebuilders and developers are at the mercy of seismic forces – the broader economic and political landscape can swing the real estate market dramatically through factors such as regulation, tax policies, and international investment. Southern California is in the throes of a transition period, from […]
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Understand a Home Buyer’s Motivations and Journey to Target Them with Powerful SEO I’ve written in the past about the benefits of mapping your customers’ journeys in order to understand their motivations and what drives their purchasing behavior throughout a day in their life, and in the long-term. No purchasing decision is as complicated as […]
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