Why Businesses Offer Discounts Through Google Maps

Google Maps Offers Businesses New Opportunities to Connect with Customers


Google Maps is quickly positioning itself as the be-all, end-all service for on-the-go users. Recently I wrote about the power of Google Maps to help diners choose their meals with user-generated content and image uploads – now, users can follow businesses so that they never miss an update.

This summer, Google Maps rolled out an option for businesses to offer deals to their followers. This update can help business owners stay more closely connected to their customer base and incentivize visits to a store or a restaurant. It can also give businesses the opportunity to reward loyal customers for their digital behaviors, such as leaving a review, with something tangible.

This social media-style development further solidifies Google Maps as a power player in the relationship between customers – new and returning – and local businesses. As a business owner, identifying how you leverage Google Maps, and how location-based search drives traffic and conversions, is essential to your SEO viability. If you are looking for ways to connect with new customers and deepen your local SEO, ASTRALCOM can help. Partner with us for full-service content marketing and SEO strategy.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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