The Next Generation Cares About Mental Health – Can Brands Step Up?

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For Brands, Vulnerability and De-Stigmatization are Invitations to Young Consumers  In a rapidly evolving consumer landscape, brands can’t be strangers to social issues that their customers care about. Notably, the stigma around mental health that brands have historically steered clear of is now being addressed more openly. Why? Today’s young consumers are opening up about […]
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Generation Z is now poised to assert its influence in the market. As a marketer, it is becoming increasingly clear that you cannot ignore this segment of the population born between the mid-1990s and early 2000s. In fact, this is the 1st truly digital generation. They have come of age with mobile devices at hand […]
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