Bridging the Gap Between Customer Intent & Site Data

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How to Use Data to Generate Actionable Results from User Intent. Content marketing and mapping out the customer journey are both areas that obsess digital marketers – both are complex and nuanced. However, often the insights derived from users’ thinking and intent are not directly applied to content marketing plans. A recent article dives into […]
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Is Your Business Falling Into Any of These Copywriting Traps? At ASTRALCOM, content marketing is in our DNA. To put out compelling content and tell strong stories, solid copywriting is essential. An expert panel of communications executives recently listed 16 of their most irksome copywriting issues. Here are a few of my favorites from their list to […]
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In the Business of Content, Making Yourself More Memorable is a Powerful Way to Boost Your Brand – and Ensure a Strong ROI. Creativity is a two-way street – when a person interacts with interesting, compelling content that someone spent creative energy making, chances are they are more likely to find it memorable and exciting. […]
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Can You Perfect the Recipe for User Acquisition? There is no one way to acquire customers in today’s digital marketplace – after all, user behavior is as complex as people are, and the decisions people make online are unlikely to follow a unilateral pattern. Paid acquisition is one approach – but as a recent article […]
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