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Changing Perspectives on Transactions and Ongoing Customer Relationships Customers come, they buy, they leave – right? In a recent talk, Autodesk’s Director of Content Marketing dismantled the traditional idea of a “sales funnel” in favor of a much more nuanced relationship between businesses and customers. This new model encourages businesses to change their perspectives – […]
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Creating alluring content is key to successful marketing Persistence pays when it comes to content marketing. There is no one way to reach an audience, and with a format as flexible as digital content, brands are in a constant bidding war for customers’ precious attention. Yet there are certain content creators who seem to nail […]
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