The Art of the Conversion

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How to achieve mastery of the delicate & complex art of converting online customers with web content In mapping a path to successful conversions, let’s begin with the four C’s, which goes something like this: Content drives the click-through ratio into a moment of inspired customer experience, leading to conversions.    In other words, interesting, engaging content translates to a […]
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What Is The ‘Messy Middle’ Of The Purchase Journey? In the pathway to forming conversions, there is a decision moment whose intricacies are unknowable by marketers. Many SEO experts at Google & beyond have called this the “messy middle” of the purchase journey. The messy middle is when decisions are made – and marketers have a lot […]
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Can Writing and Design Help Your Business to Optimize Conversion Rates? Good marketers know that in most cases, products, and services – even when they aren’t flying off the shelf – rarely need to be changed in and of themselves. More often, what needs improving is the value perception customers connect to your offer. Boosting […]
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Make It Easy for Users To Trust & Purchase From You with a Sticky Footer E-commerce website optimization is a frequent area of discussion at ASTRALCOM. We obsess over ways to drive conversions and impact through clear, easy-to-navigate web solutions. Let’s dive into the case for a sticky footer. A footer is the bar of […]
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With a 450% increase in conversions, it’s no wonder that Casa Pacifica’s conversion landing page has quickly become a critical tactic in their online marketing efforts. When comparing the newly developed conversion landing page against the previous old one, over a 3-week period earlier this year, Casa Pacific witnessed an astounding 450% increase in conversions. […]
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