What’s Truly Worth It for Customers? Here’s How Customers Assess and Perceive Value.

Our Archive

More News & Blog

Walgreens Takes the Complexity out of Healthcare through a Digital Platform Being a household name is just the beginning, as Walgreens’ new digital strategy proves. The drugstore brand just launched a digital platform called “Find Care Now,” making it competitive with ZocDoc and other online find-a-practitioner services. Walgreens’ digital user base is staggering – with […]
See More
Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]
See More
In our white paper “The Digital Journey to a New Home Purchase” we defined the journey using the 4 C’s methodology: (1) Content leads to a (2) Click-thru, which leads to a (3) Customer Experience which produces a (4) Conversion. Another way of stating it is: Engaging content delivers a good CTR and an inspiring […]
See More
Every marketer and webmaster knows what bounce rate is. But not many know how bounce rate is calculated. Kissmetrics does a superb job of breaking down the components of bounce rate in this insightful post. They even have an equation for bounce rate: Rb – Tv / Te. In other words, bounce rate = total […]
See More
Forrester Research’s 2007-2014 Customer Experience Index studies showed that companies that were customer experience leaders generated a cumulative total return of 77.7%. Even more surprising, customer experience laggards generated a -2.5% return. That’s not a small difference. Just look at Watermark Consulting’s 2014 Customer Experience ROI Study and you’ll see the reasoning that will help […]
See More

LET'S HAVE A CONVERSATION: 800.536.6637