Feelings Matter: How to Evoke an Emotional Response in Your Audience

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An Emotionally Engaged Customer is a High-Potential Customer Motivation is a tricky driver. Just when you think you might understand what compels a user to click on your content, share your social media posts, or make a purchase, their behavior might quickly change. While there is no single, sure-fire way to keep all audiences engaged […]
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Take Your Content into 2022 By Leveraging More Channels Generating fresh, creative content is no longer the most significant challenge on marketers’ plates. In a trend that one writer refers to as the mutation of content marketing, multichannel content opportunities are the way of the future. Here are some channels to experiment with to bring your content […]
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It’s Time To Refresh Your Brand’s Approach To Social…For Real 2021 is poised to present unprecedented opportunities for marketers. We’ll see COVID vaccines roll out and incremental, optimistic changes for people and the economy – which means marketers have their work cut out for them. 2020 was a roaring year for social media. In many […]
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The Story of a Local Business Testing the Waters with Facebook Ads At ASTRALCOM, we’re fans of gathering data and running tests in the development of a digital strategy. I’m captivated by this experiment, documented in a recent article, which cross-references search engine results through basic small-business ads on social media channels. When a handful […]
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How To Make The Most Of Instagram in 2019 Instagram is a more powerful platform than ever – new features that have been introduced in recent months have opened doors for marketers to experiment with unforeseen ways to generate leads and build interest in their businesses. With Stories Ads, there is now a clear way […]
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With any social media platform, what you choose to do with it can make all the difference in the effectiveness of your marketing organization’s campaigns. In the digital marketing realm, SEO can truly thrive with an effective complementary social media strategy. Kelly Shelton, VP of Marketing at Boostability, has put together some excellent tips to […]
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