Calling All Local Businesses: How Does Your Value Prop Reveal Itself On Social Media?

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The Story of a Local Business Testing the Waters with Facebook Ads At ASTRALCOM, we’re fans of gathering data and running tests in the development of a digital strategy. I’m captivated by this experiment, documented in a recent article, which cross-references search engine results through basic small-business ads on social media channels. When a handful […]
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How To Make The Most Of Instagram in 2019 Instagram is a more powerful platform than ever – new features that have been introduced in recent months have opened doors for marketers to experiment with unforeseen ways to generate leads and build interest in their businesses. With Stories Ads, there is now a clear way […]
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With any social media platform, what you choose to do with it can make all the difference in the effectiveness of your marketing organization’s campaigns. In the digital marketing realm, SEO can truly thrive with an effective complementary social media strategy. Kelly Shelton, VP of Marketing at Boostability, has put together some excellent tips to […]
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Custom Branded Graphics to Help Create Excitement and Participation (Lakewood, CA – November 2, 2017) – ASTRALCOM, LLC today announced that, in conjunction with Casa Pacific Centers for Children and Families, they had recently completed a new set of custom-branded graphics for their #GivingTuesday fundraising program this month. Casa Pacifica provides the support and services […]
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Experiential marketing entails the creation of distinctive personalized branded experiences. Rather than simply relaying marketing messages digitally or via other mediums, it involves the creation of an opportunity for your targeted audience to engage with your brand personally. While these experiences can be event-centric (conferences, concerts or festivals), they are typically not oriented toward a […]
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Should I Include Paid Influencers In My Marketing Spend? In today’s world, selling anything without trustworthy, quality reviews is a losing proposition. For most customers, online reviews and comments are a primary factor in their purchasing decision. It is unlikely that a customer will make a purchase without first going online. They want to see […]
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