Kim Kardashian, Paris Hilton and… Teddy Roosevelt?

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The ongoing challenge to rank content in meaningful ways – whether in search results, or in conversation threads – continues across the media landscape. While clicks, views and reads are still important measures, engagement is the new true measure. Engagement factors are things like comments, shares, replies and forwards. For example, this article breaks the […]
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For those of you that are Star Trek TNG fans, you’ll appreciate what I am calling the Jean-Luc Picard Principle of Social Media. Even if you aren’t familiar with Captain Picard, this post will be of value to you. Captain Picard is a no-nonsense guy who likes his Earl Grey tea hot and is often […]
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Look at this article from NewsCred. It talks about the psychology behind social media conversions. But look at what the article considers critical factors: Things like scarcity, value, security, curiosity and the granfaloon tactic. Are these tactics any different then what any professional marketer would use in any channel or at any customer touchpoint? Nevertheless, […]
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Last year, we created a couple of infographics related to content marketing. The Golden Content Triangle illustrates the types of content and Content is King. Context is Queen. Conversion is the Royal Heir, which shows the critical role of content in marketing. So when NewsCred came out with this recent post about user-generated content (UGC), […]
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Marketo is out with a good cheat sheet for LinkedIn, Facebook and Twitter. Yes, that is what it is called by Marketo in “Your Cheat Sheets to Social Success.” While it sounds more like a primer on how to behave in public, it’s really a solid set of good suggestions to help you optimize your […]
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Not too long ago it was Facebook Beacons and now it’s Facebook Badges. In October, Facebook announced that businesses can now give their Facebook page an official stamp of authenticity. The badges, or gray check marks that differentiate them from the blue checks displayed on verified pages for celebrities, public figures, sports teams and other […]
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