Social Media Management Archives – Page 2 of 4

Professional Services
Executive Crew
Clients & Work
Let’s Connect
- Contact Us
- Get Social
News & Blog

Shameless Begging: Facebook is now Clamping Down

Our Archive

More News & Blog

Shameless Begging: Facebook is now Clamping Down

January 9, 2018
in Facebook, Social Media Management
Richard Bergér

If you’ve been on Facebook for even a few days, you’re guaranteed to have run into “engagement baiting.” This is the general term for any post that shamelessly begs you to like, react, comment, or share. While many users detest the practice, it has proven to be an effective way of increasing visibility. All of […]

Video Content Takes Center Stage in Facebook

December 12, 2017
in Facebook, Social Media Management
Richard Bergér

Facebook has now launched a powerful tool called the Creator App that is intended to foster the development of new communities through video content. The Creator App will be used primarily by influencers and publishers for better management of their online presence. This app provides a wide range of engagement tools that allow users to […]

ASTRALCOM Helps Casa Pacifica Centers for Children & Families On #GivingTuesday Project

November 2, 2017
in News, Social Media Management
Richard Bergér

Custom Branded Graphics to Help Create Excitement and Participation (Lakewood, CA – November 2, 2017) – ASTRALCOM, LLC today announced that, in conjunction with Casa Pacific Centers for Children and Families, they had recently completed a new set of custom-branded graphics for their #GivingTuesday fundraising program this month. Casa Pacifica provides the support and services […]

Get Ready for some Serious Event Envy

October 31, 2017
in Marketing, Social Media Management
Richard Bergér

Experiential marketing entails the creation of distinctive personalized branded experiences. Rather than simply relaying marketing messages digitally or via other mediums, it involves the creation of an opportunity for your targeted audience to engage with your brand personally. While these experiences can be event-centric (conferences, concerts or festivals), they are typically not oriented toward a […]

Social Media Marketing: Online Ratings and Reviews vs. Paid Influencers

September 14, 2017
in Social Media Management
Richard Bergér

Should I Include Paid Influencers In My Marketing Spend? In today’s world, selling anything without trustworthy, quality reviews is a losing proposition. For most customers, online reviews and comments are a primary factor in their purchasing decision. It is unlikely that a customer will make a purchase without first going online. They want to see […]

Kim Kardashian, Paris Hilton and… Teddy Roosevelt?

July 5, 2017
in Content Marketing, Social Media Management
Richard Bergér

No matter how you feel about Paris Hilton and Kim Kardashian, we have them to thank for today’s “look at me!” economy. Reality TV helped spawn an entirely new faction of society. One that presents us today with people like Ms. Hilton and Ms. Kardashian and a whole new slew of social media personalities whose […]

Engagement is the New Measure of Performance

December 6, 2016
in Social Media Management
Richard Bergér

The ongoing challenge to rank content in meaningful ways – whether in search results, or in conversation threads – continues across the media landscape. While clicks, views and reads are still important measures, engagement is the new true measure. Engagement factors are things like comments, shares, replies and forwards. For example, this article breaks the […]

It’s 1:30PM, What Should You Being Doing Right Now?

September 6, 2016
in Social Media Management
Richard Bergér

NewsCred says that they chose, “to stop using social media to market to brands and instead chose to start communicating with people.” To accomplish this, they said that they needed to, “know the right place and the right time to share” and now they want to share their findings and wisdom with the world. Checkout […]

The Top Site for Sponsored Social Messages is (not Facebook)…

August 30, 2016
in Social Media Management
Richard Bergér

eMarketer has some new information in a new post regarding the effectiveness of sponsored social messages. The eye-opener here is that Periscope and Snapchat both beat out Facebook and Twitter for the number 1 and number 2 spots, respectively. Is your business using sponsored social posts in its content marketing strategy? Sponsored social posts are […]

If Captain Picard Did Social Media…

July 5, 2016
in Social Media Management
Richard Bergér

For those of you that are Star Trek TNG fans, you’ll appreciate what I am calling the Jean-Luc Picard Principle of Social Media. Even if you aren’t familiar with Captain Picard, this post will be of value to you. Captain Picard is a no-nonsense guy who likes his Earl Grey tea hot and is often […]

Posts navigation

1 2 3 4

Facebook
LinkedIn
Twitter

LetsDiscuss @ ASTRALCOM.com

Los Angeles | Dallas | New York

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.