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Social Media Manager Zoe Waldron lays it out in this worthy NewsCred post about brands and Pinterest. She answers the 10 most-asked questions about Pinterest and her answers are spot-on. Questions like “What does the perfect pin look like?” and “When’s the best time to pin and how many a day?” From pin frequency and […]
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It probably comes as no surprise that destination-type businesses garner the largest presence on Instagram. Specifically, restaurants and hotels take the cake. Nevertheless, this timely article from eMarketer suggests that there is “plenty of room for adoption among brands looking to reach Instagram’s audience.” However, quality still trumps quantity when it comes to posting in […]
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The growing popularity of these colorful pictographs has prompted Instagram owner, Facebook, to look deeper into the meaning and popularity of this new trend. In fact, in this article by the NY Times, “Nearly 40 percent of all text posted to Instagram contains at least one emoji in the photo caption,” according to Instagram. “Using […]
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It all starts with a conversation. Conversations lead to relationships and relationships lead to mutual goals and mutual goals lead to fulfillment. If you give your target audience something to talk about, then you’ve helped spark that conversation. That doesn’t necessarily mean that the conversation will be between you and the other person. It could […]
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You don’t need advertising; you need advocates. Brand advocates are the people who tell everyone they know about how awesome your product is. In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust in your brand. This […]
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