Facebook Policy Changes and the Effects on Organic Reach

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In January, Facebook made some policy changes to its feed algorithm. More focus was placed on relevant content that is centered on friends and family members. The devastation was real for websites such as Little Things. With over 17 million fans, the algorithm revision was a heavy blow for the site which solely relied on […]
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Recently, Brad Parscale was named once again as the campaign manager for Donald Trump’s 2020 re-election bid. Parscale is a digital marketer who successfully managed Trump’s online advertising campaign in 2016. According to Parscale, Clinton’s campaign spent hundreds of times more compared to Trump’s to run about 1,000 Facebook ads. CPM, also referred to as […]
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