Calling All Local Businesses: How Does Your Value Prop Reveal Itself On Social Media?

The Story of a Local Business Testing the Waters with Facebook Ads

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At ASTRALCOM, we’re fans of gathering data and running tests in the development of a digital strategy. I’m captivated by this experiment, documented in a recent article, which cross-references search engine results through basic small-business ads on social media channels. When a handful of paid ads garners a small, local business significant ad traffic without any hard-coded technical SEO, it means that even the least tech-savvy of business owners can pay attention to their online visibility in new ways.

Aside from buying Facebook ads and hoping for the best – what I like about this experiment is the call to consider what value is specifically put forth in the ad content. How is your ad opening the door for a new customer? Are you communicating a specific offer? Is the deal time-sensitive, and what will you do to prepare for the longevity of your ad content? These are questions to consider in adopting a durable, tenable digital advertising strategy that gives more return on investment. In other words – paid ads are just the beginning.

Looking for a digital marketing strategy that will effectively communicate your brand’s value and boost your visibility in the local market? Make ASTRALCOM your partner. Get in touch today.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.





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