What Types of Media Do You Rely On?

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Understanding the Interplay Between Paid, Owned, and Earned Media As marketers, we use different types of digital media each day. It is critical for business stakeholders to have a shared understanding of their media landscapes, accounting for paid, owned, and earned media to make the best use of each in their marketing strategies. Here is a breakdown […]
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Across Generations, Today’s Pandemic is Shifting How We Consume Media and Information As varying levels of sheltering in place becomes a part of our new normal, people are spending more time than ever at home, on the couch, perusing the web. However, just as different individuals’ social media universes are bound to serve up different […]
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