Why HERS is More Important Than Ever

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With a 450% increase in conversions, it’s no wonder that Casa Pacifica’s conversion landing page has quickly become a critical tactic in their online marketing efforts. When comparing the newly developed conversion landing page against the previous old one, over a 3-week period earlier this year, Casa Pacific witnessed an astounding 450% increase in conversions. […]
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Homebuilder Case Study: Display Campaign CPA Many times, once a client is up-and-running with advertising campaigns, the question arises as to value of the effort. The Cost-per-Lead, or Cost-per-Acquisition from paid search, social media, and trackable print efforts, too. In today’s market, these channels are indeed all measurable. But how do you measure the effectiveness […]
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