What Are the 6 Central Plots and Why Should You Care?

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Putting Feeling at the Center of Healthcare Messaging It comes as no surprise that healthcare is on everyone’s minds these days. The way brands approach health-related topics can make or break customers’ trust and sense of purpose in aligning with a health-related mission, product or service. Humanizing stories related to health can protect brands from […]
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Scientists Find a Goldilocks Effect with Different Story Formats for Kids Our brains are wired for good stories, starting from childhood. A recent study explored the different faculties of the brain that are stimulated in kids who are exposed to stories across a few different formats – audio, animation, and illustrations. The study was specifically […]
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Let’s face it, many marketers in the digital age seemingly are struggling to overcome the short attention spans of their customers and prospects. Yet, traditional direct-response marketers know that long copy has always performed well. In this modern era, marketers have often been afraid of publishing longer copy. But according to Daniel Burstein with the […]
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Cluttered stagnant content eventually will not resonate with readers. From updates to stories to tweets, we’re so close to having a content overload at any given time. By acknowledging this, an effort to create better content will help to keep your prospects’ interest for a long time after they have clicked through to your site. […]
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To publish high-quality content on a regular basis, you need an editorial calendar. An editorial calendar can be used for different purposes as outlined below: – Organizing and managing your content development and publication – Effectively sending your content across different marketing channels – Providing content that is aligned with your marketing strategy – Assessing […]
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