Understand How To Work With Point-First Headlines Have you considered the impact your headline copy is having on users’ experience of your website? A point-first headline “is a headline that begins with the main point you are trying to make,” foregrounding the salient detail you want readers to retain rather than saving it for last […]

A Playbook For B2B Content Marketing When it comes to B2B customer acquisition, brands face even deeper challenges than when catering directly to consumers. Marketing messages need to be extremely tight, persuasive, and high-impact to drive partnerships and relationships at the B2B level. Here are a few best practices to position your content marketing prominently in a […]

Content Marketing Plays an Essential Role in Business Success For many digital marketers, content marketing is one of the oldest tricks in the book. As a strategy, it is a trusted way to build brand awareness, help audiences gain value from a brand, and build a consistent style and message around a brand. Done well, […]

How To Think About Shortform Site Content John Mueller is a Webmaster Trends Analyst at Google who frequently offers public comments about changes to the SEO algorithm, best practices, and more. It has long been an undisputed fact that high word counts for news and articles produce an SEO boon. However, in recent conversations, Mueller says […]

Are You Playing ‘Teacher’ With Your Content Marketing?  These days, customers are more informed about how, what, and when they want to buy than ever before. There are countless resources at their fingertips that can change their minds within seconds, like reviews, competing products, and cheaper alternatives. It is incumbent upon marketers to capture a […]

It’s Not Too Late To Plan Your 2021 Content Calendar Now Content marketing is often as good as its ability to inform your target customer and include them in special messaging, rewarding them for spending time with your content. For this reason, it’s important to be timely. How is your content marketing surfacing relevant ideas […]

Here’s How Contextual Awareness Fulfills Content Marketing’s Potential At ASTRALCOM, we have been preaching the benefits of content marketing for years. These days, a significant trend in the content marketing world involves putting context at the forefront of marketing decisions. Context marketing is all about putting the right content in front of the right audience at precisely the right […]

Here’s How Good Storytelling Undergirds Brands and Their Content Nothing quite matches the feeling of settling in to hear a compelling story. As I’ve written about in the past, being a persuasive narrator is core to playing a marketing role. If you think about it historically, storytelling was once pivotal to communication between human beings to […]

Content Marketing Does Not Begin and End with Content Creation If you’ve taken a stab at content marketing and want to get more value from the content you already have, chances are there are pieces of the equation that are missing from your process. Content marketing is a delicate balance of planning, creation, distribution, and […]