Why Do ‘Near Me’ Searches Matter for Restaurants?

Optimizing for ‘Near Me’ Searches is Essential for Restaurants’ Success

baking-cheese-crust-web“Near me” searches, or local searches, are all the rage these days. From a user’s perspective, it has never been easy to indulge in convenience and find what you want, when you want it. Eating is one of the most essential, impulse-driven behaviors – which is why restaurants will be doing everyone a favor by increasing their reach and responding to ‘near me’ searches.

According to a recent article, “Restaurants near me” accounts for 6.2 million organic searches per month – a very high volume by any measure. The restaurant sector is the largest benefactor of the amazing calculus that happens when a “food near me” search and GPS join forces.

Optimizing for local search is one way to help ensure your restaurant falls in the coveted “three-pack” – the first three hits in Google’s search results that pop up with additional information such as customer ratings, price range, address, descriptor, and a photo.

How can you elevate your restaurant to the top three? It helps to be listed across search engines with a content-rich site. Be sure to include all essential details on your restaurant, including operating hours, business name, a full address including your zip code and your phone number. Manage your reviews as well –engagement with the dining experience should continue online. Encourage diners to leave reviews on Google and other review-hosting sites like Facebook, Yelp, and TripAdvisor. Responding to reviews is another helpful way to boost your SEO impact.

If you are a local restaurant hoping to draw additional diners to your table, we can help. Make ASTRALCOM your partner in content marketing and SEO management to help you rise above the competition. Reach out to learn more about us.


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.





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