How Can A New Wave of Franchise Owners Meet Today’s Customer Needs? The pandemic overturned the food service industry many times over – it is a relief to the sector that since 2021, franchise ownership and jobs in franchise restaurants have seen steady growth. An uptick in franchises is an exciting new direction, no doubt – but […]

How Uncertain Times Have Pushed Restaurants Back to the Locals As with many industries, the pandemic is having a lingering effect on restaurants. Local customers remain a core focus for many restaurants and have shifted the way dining establishments prioritize their marketing strategies in a few key ways: Challenging economic times and strained conditions during the […]

Is Your Restaurant’s Online Presence Giving Customers a Mouthwatering Invitation? We’re all familiar with the reflex to price-match a product on Amazon before buying it in a store – but did you know that even restaurants are likely to see digital engagement before a customer sits down to a meal? A recent report from restaurant […]

Are Restaurant Decks the Great Differentiator of Our Time? At ASTRALCOM, we constantly obsess over ways restaurants can level up their game and set themselves apart. Creating an inviting, functional outdoor space can help restaurants unlock new ways to enhance their dining experience and attract customers, especially during the summer. A beautiful deck offers people a memorable, […]

How Can Restaurants Set Themselves Apart? The food and dining business is a competitive space. For restaurants that are just starting out or those that are looking to refresh their marketing plans, here are a few unmissable tips: Make an impression. Every restaurant needs a visual identity – this is arguably as important as a […]

What Gets Young Eaters Excited About a New Restaurant? A recent report documents a survey of young people – ages 16-24 – who were asked about their preferences in choosing dining destinations. Specifically, when asked how important it was that a restaurant be Instagrammable, 73% of respondents said that they were “more likely to visit the restaurant […]

Yes, You Can Mitigate the Damage of a Thorny Review Real talk: no one is at their best 100% of the time – including your restaurant and your staff. Between human error and the occasional cranky customer, you’re bound to receive a negative review here and there. Do poor reviews really count? The truth is, […]

Restaurant Marketing in a Challenging Climate The economic climate continues to perplex economists and consumers alike; however, one thing is certain: as ever, it is a challenging time for restaurants to determine how and what they market. Here are a few low-lift ways to help restaurant owners and marketers get a leg up and bring […]

Is Restaurant Exclusivity Worth Investment in the Metaverse? NFT tokens are taking a new turn in the restaurant world as franchise businesses get on board to reward and incentivize local owners to join the team. So far, “clubstaurants,” or private, NFT-based memberships to restaurants complete with concierges, exclusive access, and VIP treatment, tend to favor the ultra-rich. […]