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GEO Is Here To Stay

September 3, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How GEO Will Change Your Brand’s Online Presence Generative Engine Optimization (GEO) marks a significant shift in how brands approach online visibility and customer engagement. Like many AI innovations, GEO is an emerging concept that builds on traditional SEO principles and is centered around optimizing content generative models like ChatGPT and Google’s Bard. As these […]

How Entities and AI Are Shifting SEO

April 23, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

A Breakdown of Ontologies, Entities, and Schemas for SEO Marketing In philosophy, ontology refers to the nature of being or how the world is organized through things, qualities, and the relationships between them. In SEO, ontologies have adopted a similar meaning – and understanding their complexity will keep you on the cutting edge of SEO. Why? […]

The Sun is Rising On Generative SEO

March 28, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Search Generative Experience is SEO’s New Frontier Just when you thought SEO had reached a critical mass of success factors and variables, Google releases Search Generative Experience (SGE). SGE is a new technology that uses generative AI to provide users with information summaries directly in search results. This means that users may not need to click through […]

What is Artificial Intelligence Optimization?

March 26, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Hot Topics That Marketers Need To Know About in AI Optimization Not long ago, the possibilities of AI-generated images, text, and experiences felt limited or lacked credibility. Today, AI is experiencing a rapid escalation in capabilities – including its key role as a tool to optimize search engine performance and marketing strategies. AI technologies are transforming the […]

Should You Let GPTBot Crawl Your Site?

March 14, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

What Is GPTBot and How Can It Help Your SEO? To block or not to block – this is a new question for marketers who are deciding whether they should block GPTbot. GPTBot is a new web crawler created by OpenAI that gathers information from websites to improve the output of ChatGPT, an AI-powered language model. GPTBot […]

SEO Professionals, Advanced AI Has Entered The Building

March 7, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How Google’s Gemini is Transforming SEO For SEO professionals, watching Google’s updates on the web keeps us on the edge of our seats. In their latest announcement, Google aims to pit its AI capabilities firmly against OpenAI in launching Gemini, a powerful AI that will render its previous offering, Bard, obsolete. Gemini is purportedly designed to […]

What is Generative Engine Optimization?

February 6, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

AI and SEO Combined Create Powerful New Solutions for Businesses Have you found your site lagging on the Search Engine Results Page behind a few corporate giants whose offerings overlap with yours? Many small business owners find this to be a frequent cause for concern – and, thanks to new research on the potential connections between SEO […]

Google’s New SEO Playbook Accepts AI-Generated Content

Does Successful Content Need To Be Human-Generated? The algorithm that fuels Google’s search is an ever-evolving source of truth for digital marketers. According to recent reporting, Google has made an SEO algorithm update to address the rise of AI-generated content, which is content produced by artificial intelligence systems rather than human authors. The update focuses on […]

Understanding the Interplay Between ChatGPT and SEO As We Know It

August 24, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How To Use AI-Powered Tools Like Chat GPT in Growing Your SEO Strategy Most savvy brands are aware of the business imperative of using SEO best practices to gain online visibility and customer traction. But have you considered how ChatGPT, an AI-powered language model, might offer advantages for business growth and efficiency? ChatGPT, an AI-powered language model […]

How Can Small Businesses Compete with Robots for SEO Credibility?

August 4, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Navigating Google is a Non-Negotiable for Small Businesses – How Can They Create Content That Speaks To the Algorithm? Small business owners have much in common – grit, readiness to hustle, and a commitment to their specific product or service that motivates tireless work and creativity. Less obvious, perhaps, is that all small business owners […]

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