Are Millennials Even Interested in the American Dream?

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While there has been a whole lot of hype about millennials being the largest marketing segment to date, some new numbers are out that apparently refute that claim. And if true, there could be a huge market correction coming forward, especially for homebuilders. A recent survey showed that 62 percent of millennials are renting or […]
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Builder Online recently posted this announcement about Yelp and Realtor.com getting together. It’s something we’ve all expected for many years now. After all, how else can you discover what it’s like to live somewhere else, but by reviews from locals? For the longest time, we’ve counseled our homebuilder clients to adopt the idea that their […]
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Publishes 5-Part Series of “Worthy Piece of Work” (Lakewood, CA – September 13, 2016) – ASTRALCOM, LLC today announced that their latest white paper, The Digital Journey to a New Home Purchase, has been published by BUILDER Online. BUILDER Online is media property owned by Hanley Wood, is the premier company serving the information, media […]
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In our recent post on strategy and tactics, this client example serves as a perfect illustration of when strategy and tactics come together to create conversions – which for the client, are interested homebuyers. The goal was to increase the amount of interested homebuyer traffic to a new home development in a desirable community, competitive […]
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Common homebuilder messaging tactics typically involve leveraging competitive differentiators and/or market circumstances. One popular messaging tactic is the “Rent vs. Buy” theme. This is especially popular given specific market economics. Looking at this map, a “Rent vs. Buy” tactical messaging approach might be something to consider adding to your advertising arsenal. By knowing the rent […]
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You don’t need advertising; you need advocates. Brand advocates are the people who tell everyone they know about how awesome your product is. In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust in your brand. This […]
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In February, ASTRALCOM announced that we have entered into a term arrangement with The Olson Company to provide digital display advertising services. Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has […]
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