Results: Driving Targeted Traffic To A Homebuilder Community

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In our recent post on strategy and tactics, this client example serves as a perfect illustration of when strategy and tactics come together to create conversions – which for the client, are interested homebuyers. The goal was to increase the amount of interested homebuyer traffic to a new home development in a desirable community, competitive […]
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Common homebuilder messaging tactics typically involve leveraging competitive differentiators and/or market circumstances. One popular messaging tactic is the “Rent vs. Buy” theme. This is especially popular given specific market economics. Looking at this map, a “Rent vs. Buy” tactical messaging approach might be something to consider adding to your advertising arsenal. By knowing the rent […]
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You don’t need advertising; you need advocates. Brand advocates are the people who tell everyone they know about how awesome your product is. In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust in your brand. This […]
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In February, ASTRALCOM announced that we have entered into a term arrangement with The Olson Company to provide digital display advertising services. Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, California, The Olson Company has […]
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Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]
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Last year, ASTRALCOM announced that they had entered into a term arrangement with Gehan Homes to provide digital business services. Gehan Homes, headquartered in Dallas, Texas, is a privately held homebuilder helping homebuyers achieve the dream of home ownership for over 25 years. Known for their award-winning designs, quality craftsmanship, smarter floor plans and competitive pricing, Gehan […]
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The House2Home is really a Social Ecosystem that effectively weaves lead prospecting, sales and contract cycle status, design personalization features, warranty and post-warranty support into a socially-leveraged gamified experience. Lakewood, CA (PRWEB) November 06, 2013 ASTRALCOM, LLC announced today the unveiling of their House2Home Social Ecosystem, specifically developed for homebuilders. ASTRALCOM is a business growth […]
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