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Building Expertise, Authoritativeness, and Trustworthiness Into Your Site

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Building Expertise, Authoritativeness, and Trustworthiness Into Your Site

How To Check On Your Use of Google’s E.A.T. Framework In recent months, Google created a set of criteria to education their quality raters on the factors that should go into a site’s evaluation. The criteria, expertise, authoritativeness, and trustworthiness, or E.A.T., can be leveraged by marketers to improve and optimize content for better SEO […]

Make Your SEO Count This Holiday Season

When It Comes To Holiday Content, Prioritize Quality Over Quantity The stakes are high this holiday season. While the supply chain slowdown might make holiday shopping a pain for some consumers, there are ways for businesses to provide ease and convenience – namely, by offering clear, accurate online content. According to a recent analysis, more […]

Just In From Google: Self-Referential Content Has SEO Benefits

A Compelling Hack For Cleaning Up SEO Google’s John Mueller helped set many SEO specialists on the right course in a technical SEO forum. Marketers know that having other people link to their site is beneficial, both for PR and on an SEO level, as it indicates that a site is healthy, reliable, and trusted. However, a […]

When To Refresh Content, And When To Hold On For SEO

Sometimes, Old News Is Good News The Internet often feels cluttered, complicated, or disorderly when it is not honed in on the hottest, newest content every day. The ability for the web to display up-to-date information and for businesses to post relevant information is critical to how we all work and live online. However, according […]

When SEO Gets Detailed, Try Keyword Targeting

Yes – Search Themes Can Be Distilled Into Keywords Yes – Search Themes Can Be Distilled Into Keywords SEO marketers have many tricks up their sleeves – but have you heard the one about targeting a specific theme? When a search theme is represented through a unique keyword of phrase and then used on each […]

Marketers Know That SEO is an Art – But Have You Honed It as a Science?

It’s Time for a New SEO Periodic Table The renowned SEO experts at Search Engine Land initially put out a Periodic Table of SEO back in 2011 to crystallize some essential requirements and – yes – to nerd out in style on the scientific method behind any quality SEO campaign. Ten years later, the SEO Periodic Table […]

Why Compliance & Protection are Critical to SEO Success

Is Your Brand Meeting Google’s Core Criteria? In a recent report, a Search Liaison at Google helped to unravel some SEO mysteries. It is no secret that the rulebook for SEO is a moving target, that the algorithm is constantly shifting, and that businesses jump through significant marketing hoops to make a splash on the Search […]

A Guide On Bringing SEO And Content Marketing Together

July 27, 2021
in Content Marketing, Search Engine Optimization
Richard Bergér

Why Content Marketing And SEO Need One Another To Thrive Old school content marketers may balk at the idea that SEO is something they need to account for. After all, for generations, marketing was led by creative teams – not by technologists. These days, however, SEO and content marketing are inextricably linked in terms of how customers […]

The Scoop On SERP Analysis Tools

Is It Worth It To Invest In Tools That Analyze Your Search Engine Results Page? Any scrupulous content marketer will be deeply familiar with the process of analyzing a competing brand’s performance for relevant keywords on the Search Engine Results Page, or SERP. New tools are arriving on the scene that scrape SERPs, analyze them, […]

Buckle Up: Google’s Experience Update Launches in May

Content Remains King In Google’s Updated Experience Page The time has come – Google has plans to spiff up its SEO algorithm next month to encompass a new factor: Page Experience. Page Experience will shift the way sites accrue rankings; however, it will continue to account for many well-known SEO differentiators, including how mobile-friendly a page […]

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